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Integrated marketing communications can be used by which type of organization? a. business-to-business organizations b. consumer marketing organizations c. not-for-profit organizations d. All of these are correct e. None of these are correct

Integrated marketing communications can be used by which type of organization? a. business-to-business organizations b. consumer marketing organizations c. not-for-profit organizations d. All of these are correct e. None of these are correct

Principles Of Marketing
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Integrated marketing communications can be used by which type of organization?

a.

business-to-business organizations

b.

consumer marketing organizations

c.

not-for-profit organizations

d.

All of these are correct

e.

None of these are correct 

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