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- 1) All of the following are accurate descriptions of modern marketing EXCEPT which one? A) Marketing is the creation of value for customers. B) Selling and advertising are marketing tools. C) Marketing involves satisfying customers' needs. D) Marketing should be used by for-profit organizations only.Which of these is true about marketing? A. Marketing is used to promote the product and services B. Marketing is concerned about the sales only C. Marketing is the activity, set of institutions, and processes for creating, communicating. delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. D. Marketing considers only the needs of the organization and not the society. 2. Which one is not a part of the 4 Ps? A Product B. People C. PriceA. Briefly outline and explain what your understanding of marketing is? B. Suggest three (3) reason why companies engage in marketing. C. Briefly outline four (4) benefits of marketing to a company? Provide examples to justify your responses to each question.
- This is the function of marketing efforts in which certain marketing plans or strategies are developed so that the overall objective of the marketing should be accomplished. What is it? A. Market Analysis B. Market Implementation C. Market Control D. Market PlanningMarketing follows certain steps to accomplish its goals. For example, in adertising they have a clear and organized way of doing things? A. Marketing is a process B. Marketing is a system C. Marketing begins and ends with consumers.Which of these is not included in the process of the marketing planning? a. Analysis of the marketing situation b. Developing marketing objectives c. Formulation of marketing strategies d. Copy the activities of the competitors
- It focuses on easing the overall marketing process to make it more effective and efficient. O a. Service automation O b. All of the above O c. Salesforce automation O d. Marketing automationWhich of the following statements is true: Select one: a. external marketing must precede internal marketing b. external and internal marketing must work together C. internal marketing must precede external marketing d. external and internal marketing must not work togetherMarketing is the process of creating, communicating, and delivering value to _________. a. target customers b. competitors c. public sector d. government
- What is the definition of marketing?Single choice. a. a philosophy that stresses customer satisfaction b. planning sales campaigns c. advertising and promotion activities d. selling7. Which of the following strategies uses a sales approach to marketing? (a) A business that focuses on producing products (b) A business that decides to increase its advertising budget (c) A business that decides to implement loyalty cards for their customers (d) A business that focuses on customer satisfaction in order to increase their salesMarketing follows certain steps to accomplish its goals. For example, in advertising they have a .clear and organized way.of doing things? A. Marketing is a process B. Marketing is a system C. Marketing begins and ends with consumers