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- 13 The marketing concept emphasizes A. creative approaches to advertising and selling. B focusing on the engineering aspects of product design and production. C implementing the highest levels of technology the firm can support. D realizing short-run profits by aggressively selling what the firm can produce E company-wide consumer orientation with the objective of long-run success.44- AlMarai Company’s marketing team and sales team work as partners to reach the sales targets. In this context evaluate and identify which one of the following is not relevant in sales teams’ partnership with the marketing team? a. Follow-up with potential customers b. Maintaining Accounting services. c. Sending mails to customers d. Facilitating following contacts4. Target marketing allows a firm to: Oa Select attractive market opportunities that are in line with its capabilities O b. Divide the market into clusters of consumers who share similar needs O. Create a distinctive image in the minds of consumers O d. Develop effective marketing mix strategies 17. A 10% annual increase in sales, remaining the market share leader, and obtaining a 7% growth in new customers examples of typical Oa Strategic intent O b. Marketing objectives O. Vision statements O d. Pasition statements
- What is the best strategy for crossing the “chasm”? a. Focus resources on multiple market segments simultaneously in order to improve statistical chances of finding a purchase for the product. b. Avoid implementing marketing strategies beyond what it takes to win the innovators, and then let word of mouth carry the product further. c. Focus limited resources on winning over a single, primary market, and then move on to capture larger markets. d. Seek to make the product or service on offer as similar as possible to current market-leading products.1. Choose a specific e-commerce website catering to tourism and hospitality.2. Describe their offerings (products and services).3. Describe the features and contents of the site.4. Is their website user-friendly to consumers? Why or why not?5. Give recommendations to further improve their relationship with customers1. Which factors will affect whether the Internet has primarily a complementary effect or a replacement effect on a company? 2. Describe different stages in the sophistication of development of a website, giving examples of the services provided at each stage? 3. ‘Setting long-term strategic objectives for a website is unrealistic since the rate of change in the marketplace is so rapid.’ Discuss. 4.Explain what is meant by the online value proposition, and give two examples of the value proposition for websites with
- 1. Which factors will affect whether the Internet has primarily a complementary effect or a replacement effect on a company? 2. Describe different stages in the sophistication of development of a website, giving examples of the services provided at each stage? 3. ‘Setting long-term strategic objectives for a website is unrealistic since the rate of change in the marketplace is so rapid.’ Discuss. 4. Explain what is meant by the online value proposition, and give two examples of the value proposition for websites with which you are familiar. Discuss.1. Marketing is all of the activities used to exchange goods and services between businesses and consumers. a. True b. False 2. How many activities do marketers perform? a. 1 b. 8 c. 100s d. 25Marketing Questions 1. The task of designing, collecting, analyzing and reporting, known as ________ is intended to define marketing problems or opportunities. 2. The buyer’s willingness and ability to buy along, buyer’s consideration to alternative brands, and their income are determinants of _______. 3. A _____ is designed to avoid direct competition of larger companies pursuing the bigger segments. 4. A(n)_____________________ attempts to maintain a strong position in its core product-market(s) but also seeks to expand into new (often closely) related markets. 5. The analysis of how consumer perceive one’s brand in comparison to the competition is known as ______. 6. Companies that establish formal policies and guidelines to ensure that the messages communicated to the customer reflect their unique values and competencies are creating a ____________________________. 7. The rate at which an innovative new product category passes through the _________________________ is…
- 1. Discuss the differences among databases, data warehouses, and data mining. (Please explain all 3) 3. Briefly describe each of the following types of marketing:• One-to-one marketing• Affiliate marketing• Viral marketing• Blog marketing• Social network marketing• Proximity marketing 4. Briefly discuss each of the five elements of the social marketing process as discussed inthe text: fan acquisition, engagement, amplification, community, and brand strength.5. Research and briefly explain how ad auctions work at Facebook (i.e. Meta).6. Research and discuss the difference between Promoted Tweets and Twitter Ads.[steps] There are five steps involved in segmenting and targeting markets. What should a marketer do after grouping products to be sold into categories? Form prospective buyers into market segments. Take marketing actions to reach target markets. O Identify market needs. O Develop a market-product grid and estimate size of markets. O Create product groupings.A. Briefly outline and explain what your understanding of marketing is? B. Suggest three (3) reason why companies engage in marketing. C. Briefly outline four (4) benefits of marketing to a company? Provide examples to justify your responses to each question.