Creative Homework/Short Project Assume you are thedirector of marketing for a firm that markets snackfoods (i.e., chips, cookies, etc.). You are developing apromotion plan. Develop suggestions for each of thefollowing items.a. Marketing communication objectivesb. The method you will use for determining the com-munication budgetc. The use of a push strategy or a pull strategyd. Elements of the traditional promotion mix you willuse

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Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Creative Homework/Shorl Project You work for a directmarketing firm, and your client, who owns a lawn mowing and landscaping service, has enlisted your help in using various direct marketing approaches to reach out 10 potential customers. consider carefully which forms ofdirect marketing would be most effective for your clientand why. Devise a short presentation for your custome< sothat he can weigh the various options you recommend
According to Jantsch (2009), what key elements should a marketing plan address? a. Who you are, what you do, who needs to know, and how to attract attention b. Identity and budget considerations only c. Product features and competitive analysis . d. Target audience and budget considerations
MARKETING 01 WRITE ONE OR TWO PARAGRAPHS, please post something that you found significant about "promotion" that is contrary (different) to what you previously thought. Example: If you thought buying an ad, advertisement or making a commercial for your product is the only part of marketing, after reading, you will see that Marketing is much more than just the "promotion" part of the Marketing Mix (4P's).
Identifying a target market and a program to reach it would be considered a(n) Show Transcribed Text O O O marketing strategy. marketing plan. marketing tactic. business plan. C O objective. C
answer must be brief and concise describe the marketing mix (7Ps) in relation to business opportunity vis-a-vis: a. product b. place c. price d. promotion e. people f. packaging g. positioning
9 Assume that you are a marketing consultant. Provide detailed advice to the marketing department on how to build an effective direct marketing campaign.
Discuss the following for the Ebay company. a. Identify the objective(s) of your Ad. Campaign. b. Identify the target audience. c. Identify the medium vehicle.
Describe each of the three components in the AIM planning process for business messages: audience analysis, idea development, and message structuring. 2. Describe the nature of framing for business messages.
PLEASE HELP ME ANSWER IT AS FAST AS YOU CAN (ANSWER IN YOUR WORDS) Question 1: a. Give an example of a company/brand that used crowdsourcing method for creating advertisements. b. Provide one ad (print or video) and identify is advertising goal(s) (justify your answer)
M1 “FIND YOUR GRATNESS” Evaluate these business' advertisments in terms of: 1. Level of attractiveness 2. Slogan used in advertisement 3. Target market 4. Positioning Strategy (Attributes, Benefits or on strong beliefs and values, engaging customers on a deep, emotional level). 5. Identify whether the advertisement’s objective is to inform, to persuade or to remind or to compare the product with competitors? Justify your answer.
For this assignment, please do the following: Select two print advertisements—an effective ad and an ineffective ad (see 5 below). Identify the source—name of magazine, website, catalog, etc. Identify the target market—person and usage situation. Identify the objective(s)—cognitive, affective, behavioral. Evaluate the potential effectiveness of each ad using the following criteria: Recall—is the product obvious? Is the company obvious? Persuasion—is the key benefit obvious? Are you convinced? Deliverables: Please submit both print ads (make a digital copy with your camera or scanner). For the effective print ad, please include the following: Copy of the effective print ad Source Brief description of the target market for the ad Brief description of the objective(s) for the ad Evaluation of the ad using recall and persuasion criteria For the ineffective print ad, please include the following: Copy of the ineffective print ad Source Brief description of the target market for…
Which of these is one of the Best Practices in the Email Marketing Process. (A) Segmentation (B) Audience selection Market analysis (D) Strategy formulation Question 2 Which of the following statements describes a Direct and Benefit-driven subject line? (A) "Case Study - 21x ROI using Facebook Advertising" (B) "Last Chance to be a VIP" "How to bake a Cheesecake in 5 Easy Steps" "500% Sales Increase With One Tweak Of..."

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