please choose the most correct anwser. 21. When sending marketing materials via email, which of the following is not an item that mustbe included in the email?A. Opt-out mechanism.B. Email account in "From” field.C. Telephone number for additional information.D. Non-misleading subject line.

Email marketing is a technique in the digital marketing domain where in the marketers passes on the…

Answered: aded in the email? -out mechanism. ail…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Which of the following is a lawful statement in mortgage loan advertising? A)" We will refinance your home at no cost if you refer your clients to us." B) "You have been preapproved for a fixed-rate loan, so call us today.* C) "Make your clients' purchase offers more competitive with a preapproval letter from us. D) "For every friend you send to us who closes a loan, we will give you a $100 gift card.*
44- Which source of sales lead simply involves knocking on doors and asking if there is a need for the product? a. Cold calling b. Market monitoring c. Prospect initiated d. Networking
If your marketing email has a low open rate, which email element is MOST likely to be at fault? OA. The landing page to which the email content is linked B. The text content of the email C. The visual content of the email O D. The subject line of the email
What is the correct term: Ensure that this is specific and focused and speaks to the overall message of the email.
A key activity that a sales manager might do in a typical month is making sales calls with a salesperson. The main reason for this is to: a. Use joint sales calls as a training and coaching tool b. Look for a reason to fire the salesperson. c. Observe how the salesperson manages expense account d. Establish the sales manager as the account lead
Under "Selling Concept", selling and promoting ends at a. Profits through customer satisfaction b. None of the options are correct C. Profits through sales volume d. Profits through Market satisfaction
How does a company’s website relate to its overall brand identity? a. It is typically the first interaction a potential customer has with the company. b. The website landing page must include all the relevant brand identifiers: name, logo, slogan, etc. c. The website is the digital projection of the look, feel, and theme the company wants to communicate as its brand identity. d. It must be clear, consistent, and compelling to match the company’s overall IMC messaging.
To qualify as a trade secret, the item must be: Group of answer choices a. disclosed to an employee by a key employee b. a marketing list c. something no one else can figure out d. both kept secret and of value to the organization
1- The sales organizations that use prospecting techniques by combining advertising, direct mail, and telemarketing to generate sales leads is known as: a. Referrals b. Direct marketing c. Promotions d. Cold calling
Informative advertisements speak to the audience in a straightforward manner. Agencies prepare them extensively for radio commercials, where verbal and visual communication takes place. * True False TOSHIBA
3. An external communication that combines the look of an article with the focused message of an ad is a) a web page. b) a press release. c) a catalog. d) an advertorial.
DIog a. Explain the value of marketing communication and how it may assist the organisation with its campaign. b. Outline the various marketing communication tools available to support the company's marketing campaign. c. Consider the company's campaign requirements and create a marketing communications proposal in which you propose and evaluate the best tool(s) for the campaign. d. Argue the advantages of the marketing communications tools your proposed for the task.

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aded in the email? -out mechanism. ail account in "From"