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Course Name: Advertising (Marketing)
Write a concise answer between 140 to 150 words for each question.
19. Briefly describe the major types of online advertising.
20. How ethical issues are related to advertising and product placement?
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- Course Name: Advertising (Marketing) Write a concise answer between 140 to 150 words for each question. 10. What is brand equity? Discuss a brand that you think has brand equity and illustrate how this brand equity has beenachieved.11. Compare and contrast brand loyalty and brand equity as well as how these concepts are related.12. Distinguish between brand equity and brand valuation.4. Advertisers are usually very conscious of their audience. Select an issue of a popular magazine such as Time, Sports Illustrated, Ebony, Vanity Fair, Vogue, etc. From the issue choose two advertisements to analyze. Try to determine the audience being appealed to in each advertisement, and analyze the appeals (verbal and Visual) used to persuade buyers. How might the appeals differ if the ads were designed to persuade a difference audience? I1. What class and type of advertising would be most appropriate for PlayStation products? 2. What methods would you use to evaluate the effectiveness of Sony advertising campaign?
- 1. Choose two ads and analyze why you think people might find them offensive, disrespectful, or inappropriate. Could it be changed to be more sensitive? Does the outrage or worry about the ads’message make sense to you? What less controversial approach could the company have taken to promote its product? Should the company have been able to foresee the impact the ad would have? 2. Also think of one commercial or ad campaign in your lifetime that you know caused backlash or that you thought was problematic. Describe what you remember of the ad and the criticisms of it. Was it appropriate for your social context or do you agree with its critics? 3. Use one of the four sociological perspectives (conflict theory, feminist theory, structural functionalist theoryor the symbolic interactionist theory to explain why you think the ads were represented the way they were.Please review the following advertising images and answer the following questions 6.1. What type of adverting appeal the image relates to. After identifying it give their proper definitions.6.2. Give reasons why you think the advertising appeal is what you think it is6.3. What messages the images are communicating?3. Describe several ads that you think are particularly effective and compare them with other ads that you think are ineffective. How would you improve the less effective ads? Explain.
- Course Name: Advertising (Marketing) Write a concise answer between 140 to 150 words for each question. 1. How can marketers make effective use of digital and social media in marketing their products and services in variouscountries?2. Explain the concept of integrated marketing communications (IMC).3. What is marketing, and what is the role IMC plays in the marketing process?1. Think of some of the ads that you consume daily. Choose one and analyze it in relation to its use of power and persuasion. 2. List some harmful/ethical issues relation to advertising that you think are important. What do you consider an issue of online advertising that should be challenged?Explain under what conditions a marketer might believe that an advertising execution involving mere exposure might effectively cause consumers to “learn” to like a product. How would a researcher test to see whether the mere exposure effect held for brand logos?
- Explain these FOUR (4) major advertising decisions that a company would need to consider. Objectives setting Budget decisions Developing strategies Evaluating campaignsAccording to the textbook, which of the following statements about advertising is (are) correct? (x) In differentiated product markets that are characterized by advertising, evidence suggests that markets are more efficient in these markets than those that prohibit advertising. (y) Defenders of advertising would argue that advertising conveys useful information to potential consumers about style, design, taste, prices, location and/or existence of new products. (z) Critics of markets that are characterized by firms that sell "brand" name products argue that brand names encourage consumers to pay more for branded products that are not distinguishable from generic products.All of the following are advertising decisions except O 1) who the target audience is 2) what kind of advertising to use 3) what the message should be 4) which media to use 5) what types of coupons will be used