You are working with Blue Bottle Coffee Co. to increase consumer visits to the company's landing page that promotes and sells at-home coffee-brewing systems. One way to increase such visits is to work for better organic search engine results through Search Engine Optimization (SEO). Which of the following tactics should you follow in your SEO program? O Be sure that content on Blue Bottle's landing pages discusses the company's in-store drinks and promotions O Decrease the use of meta tags, thus improving the search to hit ratios through organic searches O Includ fewer keywords on Blue Bottle's website so that the remaining keywords garner more attention from the search engines Build the site's authority by determining ways to garner more mentions on other, nonaffiliated websites O You should use all of the tactics listed.
You are working with Blue Bottle Coffee Co. to increase consumer visits to the company's landing page that promotes and sells at-home coffee-brewing systems. One way to increase such visits is to work for better organic search engine results through Search Engine Optimization (SEO). Which of the following tactics should you follow in your SEO program? O Be sure that content on Blue Bottle's landing pages discusses the company's in-store drinks and promotions O Decrease the use of meta tags, thus improving the search to hit ratios through organic searches O Includ fewer keywords on Blue Bottle's website so that the remaining keywords garner more attention from the search engines Build the site's authority by determining ways to garner more mentions on other, nonaffiliated websites O You should use all of the tactics listed.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Transcribed Image Text:You are working with Blue Bottle Coffee Co. to increase consumer visits to the company's landing
page that promotes and sells at-home coffee-brewing systems. One way to increase such visits is
to work for better organic search engine results through Search Engine Optimization (SEO). Which
of the following tactics should you follow in your SEO program?
O Be sure that content on Blue Bottle's landing pages discusses the company's in-store drinks and promotions
O Decrease the use of meta tags, thus improving the search to hit ratios through organic searches
O Includ fewer keywords on Blue Bottle's website so that the remaining keywords garner more attention from
the search engines
O Build the site's authority by determining ways to garner more mentions on other, nonaffiliated websites
O You should use all of the tactics listed.
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