You are working with Blue Bottle Coffee Co. to increase consumer visits to the company's landing page that promotes and sells at-home coffee-brewing systems. One way to increase such visits is to work for better organic search engine results through Search Engine Optimization (SEO). Which of the following tactics should you follow in your SEO program? O Be sure that content on Blue Bottle's landing pages discusses the company's in-store drinks and promotions O Decrease the use of meta tags, thus improving the search to hit ratios through organic searches O Includ fewer keywords on Blue Bottle's website so that the remaining keywords garner more attention from the search engines Build the site's authority by determining ways to garner more mentions on other, nonaffiliated websites O You should use all of the tactics listed.

Which of the following is significant for marketers to understand about the use and outcomes of social media?

Explain..what is the purpose of promotion and how do marketers use it to increase the chance a consumer will buy their product or service?

share some wisdom about social media sites: First, your fave social media site from a user's point of view.  Then, name a favorite product you think would market well using social media; this should be an existing product. Imagine you are marketing that product and promoting it via a social media outlet. Would you use the same social media site as you prefer as a user?  Why or why not? What would your target market look like for the product you are trying to market? Prepare a slogan or approach style you might use in a social media ad - you can describe it, or actually share the script with the class.