You are working with Blue Bottle Coffee Co. to increase consumer visits to the company's landingpage that promotes and sells at-home coffee-brewing systems. One way to increase such visits isto work for better organic search engine results through Search Engine Optimization (SEO). Whichof the following tactics should you follow in your SEO program?O Be sure that content on Blue Bottle's landing pages discusses the company's in-store drinks and promotionsO Decrease the use of meta tags, thus improving the search to hit ratios through organic searchesO Includ fewer keywords on Blue Bottle's website so that the remaining keywords garner more attention fromthe search enginesO Build the site's authority by determining ways to garner more mentions on other, nonaffiliated websitesO You should use all of the tactics listed.

Search Engine Optimization(SEO) can be defined as the practice of website orientation that allows…

Answered: You are working with Blue Bottle Coffee…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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