Question: A woman shopping for a new perfume remembers her favorite celebrity wearing this brand and decides to buy it. This is called: a) Social Awareness  b) Positive Reinforcement  c) Social Proof  d) Instrumental Conditioning e) None of the above

A study on whether the choice of type of foot wear differs between genders, Interview method Questionnaire method Document method Observation method O Experiment method

4- Which of the following term describe about overt behavior? a. All the statements are correct b. Shopping behavior c. Purchasing behavior d. Usage behavior

give examples of each response bias.   Interviewer bias    Auspice bias    Extremity bias

This Louis Vuitton print ad is targeting a consumer that most likely falls into this Maslow’s Hierarchy of Needs category: a. Self-Actualization  b. Physiological Needs  c. Love and Belonging d. Safety and Security  e. None of the Above

Case scenario You have purchased a computer, describe each step you went through by addressing the Factors affectingConsumer Behaviour (cultural, social, personal and psychological). - be detailed Problem recognition stage Information search stage Evaluation of alternative stage Purchase decision stage Post-purchase behaviour

Question 11 Attitudes are sometimes called tri-partite, meaning they have three components. What are the three components of an attitude?

After seeing the latest fashion trends on Instagram models, you immediately decide that you need to lose 15 pounds by summer. These feelings are likely a result of which phenomenon? Question 5 options: Rumination Problem orientation Self-disclosure Social comparison

Present an example of an observation and inference. Your response should have four parts. First, describe the person you observed by gender, age, and situation (e.g., a pregnant woman in her early twenties walking in the market with two small children). Second, describe the person’s interaction with a product or service (e.g., the woman stopped at the fruit stand, examined a papaya, asked the vendor what it cost, and put it back in the pile without purchasing it). Third, make an inference about his or her motives, priorities, or perceptions (e.g., She perceived the papaya as being of poor quality.) Fourth, make one alternative inference about his or her motives, priorities or perceptions (e.g., She determined that the price was too high, and she gives a higher priority to buying other products at this time.)

Red Bull, a sports energy drink, is known for targeting individuals that are adrenaline junkies. This is an example of _________ , a determinant of consumer behaviour. Select one: a.personality traits b.learning ability c.perceptions d.motivation