what is the percentage of your marketing dollars being spent on Instagram?

How does Google's Keyword Planner tool work, and how can it assist in keyword research and ad campaign planning for businesses?

For snapchat Describe an important question you need to answer or a problem you are trying to solve in order to help the organization meet its goals and objectives?

New Recipe From the publication of her first book on entertaining back in 1982 to what is now the media empire called Martha Stewart Living Omnimedia (MSLO), Martha Stewart has capitalized on what she does best—helping people create a lifestyle in which the ultimate in cooking, decorating, entertaining, and other homemaking arts are emphasized and celebrated. What exactly does MSLO do? The company has two primary strategic goals: to provide original "how-to" content and information to as many consumers as possible and to turn customers into "doers" by offering them the information and products they need for do-it-yourself projects. The business is built around core subject areas including cooking, entertaining, weddings, crafts, gardening, home, holidays, babies and children, and keeping and preserving (clothes, mementos, decorative artifacts, etc.). From these different subject areas, content is developed for different media including magazines, books, network television, cable…

Diamond V Mills makes yeast they generally sell B2B to breweries, bakeries and wholesalers. They want to enter the B2C market. They have designed and engineered the product and packaging, assigned price and created a compelling social media and advertising campaign. They currently are not sure how to get it to the B2C market. What "P" of marketing are they missing? O place O perceived value O promotion O price O product

Describe your online marketing tactics for the smartwatch company. What tools and resources will you use to support your tactics? Create one social media marketing post (e.g., educational, promotional, engagement post) for Facebook, Instagram, or Twitter a smartwatch company.

Recall 1 marketing communication that resonated with you. This could be a TV ad, sales promotion, or an event from the 2000's (or even later). Try to find the material in Youtube or in other platforms. Evaluate whether this marketing communication was effective for you.   Now, with the same company, try to find a marketing communication material they used in the past 3 years. Compare the 2 campaigns and share your insights. Explain how the company shifted or maintained its strategy.       Here is one example: Jolibee. In the 90s, their TV ads (https://www.youtube.com/watch?v=etI-Ac8VtrU) are focused on their products. You will notice that their ads have multiple shots of their food items. Now they use platforms, such as Facebook and Youtube to create viral videos (https://www.youtube.com/watch?v=KGH4TBl7v-0) that trigger all sorts of emotions. There is less focus on the product, but more focus on the experience. All their stories anchor on Jolibee as a place or food items that the…

Analyze the marketing activities of Apple Inc's iphone product .The paper should focus on the strategic marketing decisions of the iphone .Take the position of the marketing manager for the company’s product . Should be at least 2 pages in length and include the following: Promotion Mix, marketing mix(personal selling sales promotion, advertising) Market positioning Social media uses, positivity/negativity (if any) in marketing the company

Direct Marketing is an interactive system that uses one or more promotion media to effect a measurable response at any location.  You have just been appointed the first ever sales manager of a company selling a range of outdoor leisure clothing and equipment.  These are at present only distributed through excusive retail outlets.  Your priority is to increase sales by direct marketing techniques.  Prepare a report setting out how you would do this in the next year. Response Mechanism How will evaluation take place and list the stages.

Why did venture capitalists believe that subscriptions are the clearest way around a difficult advertising world? How did they evaluate the startup adopted in this model? Why do they estimate that an existing subscriber of Netflix is worth higher than of Spotify?