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- 8. Among the six macroenvironmental trend components that help in assessing market attractiveness, the most important is the: Select one: O a. B. sociocultural environment. Ob. D. technological environment. O c. C. demographic environment. O d. A. economic environment.Gold Class Electricals, a consumer-electronics firm, targets market segments based on factors such as country, age, social class, usage rate, and benefits sought. The company divides its markets based on A) multiple segmentation bases B) psychographic segmentation bases C) geographic regions D) demographic variableE) behavioral variables Please answer fast I give you upvote6 Bombay Gifts divides its markets into units of nations, regions, and cities. Bombay uses geographic segmentation. Select one: a. True b. False
- 1. How Michael Porter’s five forces model can help marketers to analyze segment attractiveness? Explain with help of examples. 2. Suppose you are planning to launch a new product in the Pakistani market. What criteria you will use for an effective market segmentation strategy? Provide examples where applicableBy dividing its market according to this specific type of market segmentation McDonald's may offer a variety of breakfast options of Spam and rice in Hawaii, tacos in Arizona, and lobster rolls in Massachusetts. What type of market segmentation is McDonald's utilizing? Psychographic segmentation Geographic segmentation Behavioral segmentation Demographic segmentationUnder what circumstances are marketersmost likely to use geographic segmentation?
- Product: Apple HomeLife Conduct a segment analysis and identify the primary target market that your company with create the marketing strategies for. 1) Look for all possible customer segments and exclude those that are not identifiable as a potential customer. Describe and or explain all the applicable segment variables with a brief analysis including why the segment is relevant. Demographics (age, gender, income, family lifecycle, education, religion, geographic, etc, etc, etc) Psychographics (e.g. attitude, mindset) Behaviors (e.g. purchase behaviors) Be sure to include ALL segment variables (ie prospects) that are relevant to your product. Do not select or describe your target market here. 2) Primary Target Market Description (multi-segment) Select a combination of segment variables to describe your primary target market. This target market will serve as the focus for your marketing strategies. Include reasons for selecting the target market you identified: why attractive and…What is a market? What are the requirements for market? What is market segmentation? Define geographic segmentation?If we segment a market by demographics, which of the following measures will be used?Choose one answer.a. Customers’ interests b. Usage c. Average income d. Region
- VinceShoe is a company who sells leather shoes. If you are the owner of VinceShoe, how will you segment your market according to the different type of segmentation? 1. Demographic Segmentation 2. Pshychographic Segmentation 3. Geographic Segmentation 4. Behavioral SegmentationAssume that a multi-specialty medical group has decided to segment the market in the community by income level. The group has decided to target a small niche of middle-aged, white-collar professionals who are married, with both spouses working outside the home. How might this medical group tailor its marketing mix to appeal to this segment?Not all segmentation schemes are useful. To be useful, market segments must rate favorably on certain key criteria. Explain