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The four common bases of market segmentation
are demographic, strategic, geographic,
and discretionary; True or False
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- Create a segment type of a target market by describing them in terms of demographic, geographic, psychographic, and behavorial characteristics.Market Segmentation Think of one product or service offered by Amazon and apply market segmentation for consumer markets using the following table: Example: ImageWhat is the other name of cross-market segmentation ?
- Explain the necessary requirements for effective market segmentation, including the criteria that should be used when determining which segments a business should pursue.Discuss Describe the process of segmenting a target market and explain why it is crucial for effective marketing planning.There are many ways to segment a market, but not all segmentations are effective. Explain the five requirements for effective market segmentation
- How does market segmentation contribute to effective marketing strategies?In your opinion, which market segmentation structure (in the class) would be the most effective for helping select a target market and developing an appropriate marketing strategy?At least one segmentation variable is common in business markets but not relevant to consumer markets. Briefly define this variable and give an example of how it might be applied.