To properly segment a market, at least one parameter for each of the four main segmentation variables (Geographic, Demographic Psychographic, and Behavioral) must be defined. O True False
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- After a company has defined its market segments, it can entre only one segment Select one: True FalseBy dividing its market according to this specific type of market segmentation McDonald's may offer a variety of breakfast options of Spam and rice in Hawaii, tacos in Arizona, and lobster rolls in Massachusetts. What type of market segmentation is McDonald's utilizing? Psychographic segmentation Geographic segmentation Behavioral segmentation Demographic segmentationNot all segmentation schemes are useful. To be useful, market segments must rate favorably on certain key criteria. Explain
- If a company selling household cleaners identified four market segments namely consumers who want a multi-purpose cleaner; customers who want an anti-bacterial cleaner; customers who wants a stain-removing cleaner and customers who wants a nice-smelling cleaner. Which segmentation base is used by this company? O 1) Geographic segmentation 2) Demographic segmentation 3) Behavioural segmentation 4) Psychographic segmentationHow would you contrast demographic and behavioral segment schemes? Which one(s) do you think would be most effective for marketers trying to sell to you? Is it the demographic or behavioral segment?A male oriented jeans manufacturer is interested in designing and marketing jeans exclusively designed for women. In this case, the primary segmentation variable the jeans manufacturing is using is: A Gender Age C Race D Usage rate B
- TRUE/FALSE Demographic segmentation divides a market according to the activities, interests, and opinions of consumersIn marketing, the segmentation is to:a. Divide the market into clusters of consumers who share similar needsb. Develop effective marketing mix strategiesc. Select attractive market opportunities that are in line with a company’s capabilitiesd. Create a distinctive image in the minds of consumersCreate a description of your family as a market segment using geographic, psychographic, and demographic factors. Suppose that you’ve been hired by a local independent bookstore to help its owner win back customers lost to a large bookstore chain. Design and outline a plan to win back the store’s lost customers and rebuild those relationships. Be sure to incorporate marketing concepts from the course materials. Assume you are the marketing director of a new restaurant that plans to open in six months. Conduct a short nonprobability sample among your acquaintances to determine (a) whether coupons would be a successful promotional tactic to use and (b) in what circumstances coupons would be an inducement for repeat business and when they would not. Report your findings.
- What is a market? What are the requirements for market? What is market segmentation? Define geographic segmentation?What are the diffrent ways to segment a consumer market? Does it makes sense to use more than just a single segmentation variable? Why or why not? What are the key characteristics os a high potential target market? Is the biggest target market always the best? Why or whty not?Explain how a marketer determines whether an identified market segment is viable. List out and detail the specific things that would he evaluated.
