The government of an international destination is targeting middle class, outgoing, adventurous tourists as part of their marketing segmentation strategy. What category of market segmentation would that fall under? a. Geographic b. Demographic c. Psychographic d. Behavioural
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The government of an international destination is targeting middle class, outgoing, adventurous tourists as part of their marketing segmentation strategy. What category of market segmentation would that fall under?
Geographic
Demographic
Psychographic
Behavioural
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- Q)A mobile phone company that targets people who frequently holiday in remote parts of the world belongs to which marketing segmentation?We have decided to open our own business called ABC Headphones. Customers to target: Demographic: Age – mainly young people, people between the age groups 12 – 50 years. Income – Middle class and upper class Gender – Both male and female Geographic: Urban areas Behavioural and Psychographic: Technology-savvy, professionals, student and who live an active lifestyle. 2) Consider the customers you chose to target, select 2 behavioral segmentation variables applicable to your product (ABC headphones).Explain your choice 3) Select a targeting strategy most suitable for your product idea. Explain your choice.A car manufacturer, located in Australia, wants to find suitable segments for its new small car. Which segmentation variables do you recommend them to use and why?
- (10) Intermarket segmentation involves forming segments of consumers who have similar needs and buying behaviors. Α. Τrue В. False Select one: O True FalseSegmenting buyers by personal characteristics such as age, income, ethnicity and nationality, education, occupation, religion, social class, and family size is called demographic segmentation. TRUE OR FALSE? According to the content of the article below (also placed in module 3), the discussion in the article is about Psychographic segmentationUeltschy, L.C. ( 2011 ), Targeting the growing Hispanic market: ethnicity and media preferences, Marketing Management Journal, Vol. 21 No. 2, pp. 10 - 21 TRUE OR FALSE? McDonald's conducted a survey that helped develop products as per geographical areas. It realized that half of Indians are vegetarian and hence offered limited meat products. It developed the Veg Maharaja Mac. According to the chapter readings (Module 3), this an example of geodemographic segmentation. True OR False?If a company selling household cleaners identified four market segments namely consumers who want a multi-purpose cleaner; customers who want an anti-bacterial cleaner; customers who wants a stain-removing cleaner and customers who wants a nice-smelling cleaner. Which segmentation base is used by this company? O 1) Geographic segmentation 2) Demographic segmentation 3) Behavioural segmentation 4) Psychographic segmentation
- Suppose APEX wants to set its target market for a newly launched sports shoe brand. What are the criterions APEX can evaluate segment attractiveness for that? Explain.note: APEX is the name of SHOE BRANDAND sir do it for meOpera Philadelphia tries to target young people who like to go to concerts. Which segmentation is NOT used to find this target market? Group of answer choices Behavioral Psychographic Geographic DemographicYou have been asked to identify various segments in the market andthen a potential targeting strategy. Describe the segments for a petsupply store, and then justify the best targeting strategy to use.
- 1a) Consider the various segmentation strategies in the textbook. Which one of the following attributes would most help identify a customer segment for this product of Jackery Explorer 1000 Portable Power Station? (Highlight one answer) Household Size Income Lifestyle Geographic Location Explain your answer: 1b)Jackery Explorer 1000 Portable Power Station. Consider all the products this company offers. What kind of targeting strategy are they using? (Highlight one answer) Undifferentiated Targeting Strategy (mass marketing) Differentiated Targeting Strategy Concentrated Targeting Strategy Micromarketing (one-to-one marketing) Explain your answer: 1c) Identify the positioning method(s) being used in the following promotion. Describe how the company is positioning this product. Cite examples from the image to explain your answer. "Prepare for the Unprepared Image" 1d) Which of the following brand extensions would be the best fit for this product of the Jackery Explorer 1000…After a company has defined its market segments, it can entre only one segment Select one: True FalseA Company that has been using mass marketing approach for decades to market its products in Kenya wants to adopt market segmentation, targeting and positioning. Explain the following to the company marketing manager;(a) Base for market segmentation(b) Requirements for effective segmentation (c) Steps involved in positioning process