Which of the following is not a market segmentation method? a) geographical factors B) demographic factors NS) Psychological and sociological factors D) Activity TO) Goods-customer relationship factors

Which of the following is not a market segmentation method? a) geographical factors B) demographic factors NS) Psychological and sociological factors D) Activity TO) Goods-customer relationship factors

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter15: Retailing, Direct Marketing, And Wholesaling

Section: Chapter Questions

Problem 1DYMP

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Question

Which of the following is not a market segmentation method?

a)	geographical factors

B)	demographic factors

NS)	Psychological and sociological factors

Activity

TO)	Goods-customer relationship factors

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