Suppose APEX wants to set its target market for a newly launched sports shoe brand. What are the criterions APEX can evaluate segment attractiveness for that? Explain.
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Suppose APEX wants to set its target market for a newly launched sports shoe brand. What are the criterions APEX can evaluate segment attractiveness for that? Explain.
note: APEX is the name of SHOE BRAND
AND sir do it for me
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- identify the segmentation bases and variables applicable for three (3) different products or companies within Grace Kennedy company. Recommend appropriate target marketing strategy for Grace Kennedy company. Identify the relevant USP being touted by each product and write a positioning statement for each product.Choose any two main brands. Pick the category dominated bythese two main brands. Evaluate the positioning of eachbrand. Who are their target markets? What are their mainpoints-of-parity and points-of difference? Have they definedtheir positioning correctly? How might it be improved? Givesuggestions for improvement separately for each of thebrands.Explain thoroughly who is dutch lady UHL full cream milk target market? what customer needs are satisfy from Dutch lady UHL full cream milk.
- What is Positioning statement?Research on any national and international fashionable brand highlighting components like its market share, brand reputation in the market, brief on brand unique selling preposition, brand competitors. And also give recommendable & suggestion.select a Pakistani local brand (preferably underperforming) Identify the brands exiting marketing strategy and its alignment with company’s mission and vision. 4 Ps’ of Marketing (Price, Product, Place and Promotion) Segmenting, Targeting and Positioning Decision Making Consumer Decision Making and its stages Involvement
- 1) In details explain who is dutch lady UHL full cream milk target market. 2) How does the price of the product compare to the prices of the similar products like nedo and Alasika milk in the category? 3) What consumer need dutch lady milk satisfyBrand acts as an umbrella for new products is known as: Brand extension. O Tiered branding O Co-branding Combination branding If Kellogg's created a Rice Krispie product high in fiber and vitam targeted atithe 65 + age group worldwide. Kelogg's isDefine ; Segmentation, targeting and positioning. Explain how do each of these important marketing process relate to each other .