Can you think of some general guidelines to help marketers mix and match brand elements? Can you ever have “too many” brand elements? Why?/Why not? Select a motor vehicle brand you think does the best job of mixing and matching brand elements and explain how they achieve this?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter7: Consumer Buying Behavior
Section: Chapter Questions
Problem 2DYMP
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Can you think of some general guidelines to help marketers mix and match brand elements?

Can you ever have “too many” brand elements? Why?/Why not?

Select a motor vehicle brand you think does the best job of mixing and matching brand elements and explain how they achieve this?

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ISBN:
9780357033791
Author:
Pride, William M
Publisher:
South Western Educational Publishing