should a marketing plan be created for each and every product under a single brand or should the marketing plan be for the brand itself? Explain.

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter1: An Overview Of Strategic Marketing
Section: Chapter Questions
Problem 3DYMP
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should a marketing plan be created for each and every product under a single brand or should the marketing plan be for the brand itself? Explain.
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ISBN:
9780357033791
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Pride, William M
Publisher:
South Western Educational Publishing