Is ambush marketing legal or unethical? Explain your answer. Discuss the strategy of marketing within the Olympic Games. Is it beneficial for the brands that become the official Olympic sponsor? Explain your answer. Should the Olympics be responsible for protecting the official partners from ambush brands? Discuss how the Tokyo Olympics should handle ambush marketing? Be creative and provide an example of how you would be “ambush” a current Olympic sponsorship at the Tokyo games.
Is ambush marketing legal or unethical? Explain your answer. Discuss the strategy of marketing within the Olympic Games. Is it beneficial for the brands that become the official Olympic sponsor? Explain your answer. Should the Olympics be responsible for protecting the official partners from ambush brands? Discuss how the Tokyo Olympics should handle ambush marketing? Be creative and provide an example of how you would be “ambush” a current Olympic sponsorship at the Tokyo games.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Is ambush marketing legal or unethical? Explain your answer.
Discuss the strategy of marketing within the Olympic Games. Is it beneficial for the brands that become the official Olympic sponsor? Explain your answer.
Should the Olympics be responsible for protecting the official partners from ambush brands?
Discuss how the Tokyo Olympics should handle ambush marketing?
Be creative and provide an example of how you would be “ambush” a current Olympic sponsorship at the Tokyo games.
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