Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
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The ultimate word-of-mouth question asks consumers the extent to which they are likely to recommend the brand on a scale of 0 to 10, with 0 being “not at all likely” and 10 being “extremely likely.” Those who score in the 0-6 range are called __________.
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