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The ultimate word-of-mouth question asks consumers the extent to which they are likely to recommend the brand on a scale of 0 to 10, with 0 being “not at all likely” and 10 being “extremely likely.” Those who score in the 0-6 range are called __________.
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- Can you think of some general guidelines to help marketers mix and match brand elements? Can you ever have “too many” brand elements? Why?/Why not? Select a motor vehicle brand you think does the best job of mixing and matching brand elements and explain how they achieve this?Calculate the scores for brands B and C. Which brand would this consumer likely choose? One way consumers can evaluate alternatives is to identify important attributes and assess how purchase alternatives perform on those attributes. Consider the purchase of a notebook computer. Each attribute, such as memory, is given a weight to reflect its level of importance to that consumer. Then the consumer evaluates each alternative on each attribute. For example, in the table, memory (weighted at 0.5) is the most important computer purchase attribute for this consumer. The consumer believes that Brand C performs best on memory, rating it 7 (higher ratings indicate higher performance). Brand B rates worst on this attribute (rating of 3). Size and price are the consumer’s next most important attributes. Warranty is least important. A score can be calculated for each brand by multiplying the importance weight for each attribute by the brand’s score on that attribute. These weighted…“It is generally accepted that there are three levels of brand acceptance linked toloyalty that a brand can instil in customers, namely brand recognition, brandpreference and brand insistence. These three levels go from weaker to stronger.”Makhitha et al (2016).In light of the above, write a paragraph in which you discuss the levels of brandacceptance.
- 1. Based on the first chart (overall scores), which brand/s is/are the better performing ones (where the consumers’ attitude is more favorable)? Which is/are the poorer performing brand/s? 2. Based on the 2nd chart, which product attributes are the most important to consumers in their purchase decisions? Which ones are of lesser importance? 3. What particular attributes of these products perceived as superior (that is, why are they considered to be the best)?what is the rational relating to the buyer motivations and influences? THIS IS RELATING A T-SHIRT COMPANY that is selling t-shirts for $30Which of the buying decision stages you would follow while purchasing the following products? Critically argue with relevant examples. 01. a. Chocolate wafer b. Fashion clothing c. Luxury tour in Europe
- Conduct a market share and profitability analysis of any food brand. (Please include number specifics) Based on the analysis and performance, give them a "marketing grade"Ideal vs Current Product Positioning Ideal Current Target Customer Statement of need or opportunity Product Name Product Category Key benefits/reasons to buy Where are you now? What's the difference? Break down the positioning statement into its component parts and compare each part. Are you addressing the wrong customer? Does the customer not understand the product benefits as well as they should? The list goes on. What I Have LearnedIn the customer acquisition funnel model, buyers who recommend a product to others have reached the ________ stage. Question options: awareness appeal ask act advocate
- Explain the steps involved in the typical consumer purchase. Also discuss what can happen following the actual purchase of a significant product that is on the expensive side. Also discuss the concept of compensatory versus non-compensatory consumer decision models when purchases are involved.In which of the following situations a brand message needs top be accepted as true, according to the conceptof "curious disbelief" (Maloney, 1962)?Select one alternative:low-involvement situations and high risk in the purchaselow-involvement situations and low risk in the purchasehigh-involvement situations and high risk in the purchasehigh-involvement situations and low risk in the purchase..This concept emphasizes that people will only buy something that they know it exists. Trial RateDiffusion of InnovationAvailabilityAwarenessAll Choices are Incorrect