Which information is more valuable to marketers: information from databases, marketing intelligence or marketing research? How do these information differs?

Marketing
20th Edition
ISBN:9780357033791
Author:Pride, William M
Publisher:Pride, William M
Chapter15: Retailing, Direct Marketing, And Wholesaling
Section: Chapter Questions
Problem 1DYMP
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1. Which information is more valuable to marketers: information from databases, marketing intelligence or marketing research? How do these information differs?

2. Name and describe the types of consumer buying behavior. Which one would you most likely to use when deciding on?

3. Name and briefly discuss the stages of the business buying process?

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