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Practical Management Science
6th Edition
ISBN: 9781337406659
Author: WINSTON, Wayne L.
Publisher: Cengage,
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Define relationship marketing and how it might fit into the mission or vision for any given product in the overall organizational plan? How can the marketing mix elements of branding and advertising use relationship marketing to increase customer satisfaction with a brand?
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- Give an example of a target market that you are (or could be) a part of and why you think you are (or would be) targeted. What compels you to choose one brand over another?arrow_forwardPlease answer what is being asked thank youarrow_forwarddevelop alternative marketing mix related action plans that address selected objectives and selected strategiesarrow_forward
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- What is a recent news item/product/idea/campaign that impacts the world of marketing and what is its its importance?arrow_forwardIdentify a product you use every day. Assume you are the marketer of the product and want to convey the ways your product differs from competing products in the marketplace. Create a narrative that explains the differentiation strategy used to promote your product and how it creates a competitive advantage. Include a full description of the product characteristics AS WELL AS the differentiation features. Your examples will vary but you should discuss unique product characteristics. Not all brand differences are meaningful or worthwhile and they can have costs to the company as well as benefits, rationalize your answer. Use the voice of the marketer Your answer should be completed in one page (approximately 700 words max) and should include a full description of the product characteristics AS WELL AS your differentiation featuresarrow_forwardHow does grey marketing affect the pricing strategies and profitability of authorized retailers and distributors?arrow_forward
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