QuestionsWhat comes to your mind when you listen the word Frutika Juice?Does the taste of Frutika Juice unique? How is it compare to other brands?Who are their target customers?What kind of promotions Frutika Juice do? Do you remember any advertisement?What message they want to give through their ads?Do you see any advertisement during covid? What thedifferences in the marketing strategy of Frutika Juice before pandemic and during pandemic.Do you buy this brand during covid?Which quantity you buy the most?Do you buy it for yourself or family members?Do you frequently buy this in this pandemic like you buy before?Is it available in your near retail store?If you didn’t find it in any store do you search in other stores or buy other brands? If yes, which brand you prefer?What do you think they should do when the covid is over?What type of IMC strategies they should undertake to reach customers?What type of offers you want?In which platform you use most to buy it?

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Answered: What comes to your mind when you listen…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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What comes to your mind when you listen the word Frutika Juice?
Does the taste of Frutika Juice unique? How is it compare to other brands?
Who are their target customers?
What kind of promotions Frutika Juice do? Do you remember any advertisement?
What message they want to give through their ads?
Do you see any advertisement during covid? What thedifferences in the marketing strategy of Frutika Juice before pandemic and during pandemic.
Do you buy this brand during covid?
Which quantity you buy the most?
Do you buy it for yourself or family members?
Do you frequently buy this in this pandemic like you buy before?
Is it available in your near retail store?
If you didn’t find it in any store do you search in other stores or buy other brands? If yes, which brand you prefer?
What do you think they should do when the covid is over?
What type of IMC strategies they should undertake to reach customers?
What type of offers you want?
In which platform you use most to buy it?

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