Segmenting or dividing a market into distinctive groups of buyers. Please provide example of a product/brand where you would have witnessed/noticed in the market.
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Segmenting or dividing a market into distinctive groups of buyers. Please provide example of a product/brand where you would have witnessed/noticed in the market.
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- Why would firms want to differentiate their products, even if “on average” consumers liked them equally well?assume you are the marketer of the product and want to convey the ways aiken moisturizer differs from competing products in the marketplace. create a differentiation strategy to promote aiken moisturizer and create a competitive advantageCan a target market be identifiable, sizable and accessible, but not consistent with the brand? Explain and provide example.
- Describe FOUR (4) options you might take if your customer believes your product did not fulfill their needs.How can marketers extend the life cycle of an established product? Use examples to explain or illustrateConsidering your product’s attributes and your target market’s (or markets’) buying behavior, will your product likely be sold to the ultimate customer or to another member of the marketing channel?
- Can a target market be identifiable, sizable, stable, and accessible, but not consistent with the brand?Select three everyday products and show how these different products might be aimed toward different market segments. Explain how the marketing mix different for each segment.Select a product with which you are already familiar. Examine the market positioning strategies that have been implemented for the selected product. Determine a suitable basis of market positioning for the chosen product based on your findings, and make recommendations for how to improve its image in the eyes of its target market.
- How should manufacturers deal with consumers immediately after they make a purchase to reduce post-purchase dissonance? What are some effective actions, and from those actions, the desired effect(s) on the recent purchaser(s)?Can you think of some general guidelines to help marketers mix and match brand elements? Can you ever have “too many” brand elements? Why?/Why not? Select a motor vehicle brand you think does the best job of mixing and matching brand elements and explain how they achieve this?Arranging the product to occupy a distinct place in the minds of target consumers is known as: A)Market demand B)Market targeting C)Market positioning D)Market segmentation