Q: Who is the target audience?
A: The market is a setting in which people participate to purchase and sell products and services for…
Q: marketing plan of a new product
A: Marketing plan – The term “marketing plan” refers to the written document which includes the…
Q: How can marketing research determine if consumers will buy a product they have never seen, and never…
A: Marketing research refers to a process of collecting, analyzing and interpreting consumer…
Q: __________What situational influence can affect the consumer buying process? a. They have uses for…
A: Answer- All of the above situational influences are temporary conditions that affect how buyers…
Q: Would current customers benefit from the product?
A: Business analysis is a test to evaluate a new-product idea, usually before any prototype has been…
Q: what is the rational relating to the buyer motivations and influences?
A: Generally, people are rational in buying. The rational buying motives are based on one’s thoughts…
Q: What are three of your favorite brands? Why?
A: My three favourite brands are: 1. Apple: Apple is a brand that I admire. Because I enjoy elegance…
Q: Can every brand achieve resonance with its customers? Why and why not
A: A brand is the unique image in customer's mind. It is created through branding activities and using…
Q: What are the stages in the life of a product? What is the significance of knowing these stages in…
A: The term item product cycle alludes to the time allotment an item is acquainted with buyers into the…
Q: even though prices are higher why would buyers purchase more
A: There are certain reasons why customers prefers to buy more products ignoring the higher prices of…
Q: Consumers are called upon to offer their comments on the precise written description of___. a.…
A: When a company wants to produce a new product, the company follows a specific process. In the new…
Q: What is test marketing?
A: In this method, products are sold under the actual market conditions for a definite period. The aim…
Q: What is recommendation of general merchandise?
A: Merchandising is the process of promotion of goods and services that are available for retail sale.…
Q: Considering your product’s attributes and your target market’s (or markets’) buying behavior, will…
A: The behavior and attitude that the customers reflect while making their purchase decisions is what…
Q: Evaluate the above scenario and suggest possible changes in the marketing strategy with respect to…
A: In the given scenario, The sales for a car model in Rocket Cars have shown stagnation in volume.…
Q: Market modification, product modification, and marketing program modification are the strategies…
A: Maturity stage ( Option B)
Q: What is a survey of buyer intentions?
A: The research in marketing entails the business to perform different experiment to assess their Mary…
Q: What is a recent news item/product/idea/campaign that impacts the world of marketing and what is its…
A: Marketing is identifying the needs of the customers and providing the goods that are of value to…
Q: Can a target market be identifiable, sizable, stable, and accessible, but not consistent with the…
A: Segmenting targeting and positioning are three important activities, which a company must do…
Q: Does the segment have sufficient income, after covering living expenses, to afford the product?
A: Segmentation is the most important and primary activity done by the marketers. When a big population…
Q: Search goods allow buyers to find information and choose among them prior to purchase. true or…
A: Customer experience strategy model allows marketers to understand about customers gathering…
Q: IF YOU ARE A MARKETER, HOW ARE YOU GOING TO HANDLE THIS TYPE OF BUYERS? Convenience buyers- They…
A: Marketers are the personnels who help the company to create exchange with the customers. They have…
Q: Does buying Kashi cereal satisfy a consumer’s functional orpsychological needs? How might this…
A: For example, suppose Tom ran out of toothpaste and went out to buy a new one; Tom purchased the…
Q: Sometimes products are massively successful because consumers find a use for them separate from what…
A: Some of the most important discoveries are made by chance. In a result of this, many of the world's…
Q: What is an unsought product? How do marketersmake such products attractive to consumers?
A: Unsought products can be explained as products that the consumers would not buy without the need of…
Q: Based on your research, write a succinct analysis of each of the following items: Market Strategy…
A: Marketing is about connecting your company with the customer and introducing your product to the…
Q: How can you overcome marketing myopia? What is a purpose brand? What should you do to establish a…
A: How can you overcome marketing myopia? Myopia is characterised as a lack of intellectual insight or…
Q: for
A: The answer to this question is personality.
Q: Why is marketing a process? Why is product orientation important?
A: Marketing is the procedure of procuring customers by promoting the goods. It is a procedureof…
Q: Under what condition would an organization prepare a sales forecast for a product groups rather than…
A: The circumstances under which the sales forecast is done for product groups are explained below in…
Q: Define relationship marketing and how it might fit into the mission or vision for any given product…
A: Relationship marketing is all about building long term relations with customers. It is a known fact…
Q: Can a target market be identifiable, sizable and accessible, but not consistent with the brand?…
A: A target market is the set of potential customers who are or who maybe interested in products…
Q: How does perceived value affect consumer purchase intentions?
A: Perception can be referred to as the process in which a person chooses, classifies and understands…
Q: What is meant by revitalizing sales?
A: When sales are down, the first thing a company should do is figure out why. Developing a strategy to…
Q: Customer satisfaction and experience underlie the marketing concept. But how much is a satisfied…
A: Factors and ways to influence consumer satisfaction are as follows: Utility Level: When a consumer…
Q: what is more important to you, image or reputation, for you as a CONSUMER and how it helps you…
A: Brand situating systems work on giving purchasers, changed over or in any case, the full picture.…
Q: Design a marketing strategy for the new product line
A: A marketing strategy refers to a plan of action that a company develops to reach out to potential…
Q: What is your experience as a customer or consumer regarding the three buying situations: straight…
A: In my experience how these three buying situation straight rebuy, modified rebuy, new buy works for…
Q: Which of them consists of everything consumers evaluate when deciding whether to buy something:…
A: In the decision making stage of consumer buying process a buyer will have an obvious thought…
Does the stand or belief of a company affect product sales? or do customers only care about pricing, brands, features, etc.
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Solved in 2 steps
- Pick a product that comes in a jar or bottle that advertises benefits to your urinary system: 1) What is this product? 2) How does it benefit your urinary system in detail down to the cellular level. 3) What urinary ailments does it claim to fix? 4) Are the studies underlying these beneficial effects fully legitimate? For example, do they come from within-company sources or from outside reviewers?How can marketing research determine if consumers will buy a product they have never seen, and never thought about, before?What are the examples of products that consumers hold erroneous perceptions about? Can you trace how these errant perceptions came about?
- What criteria do consumers use to determine that some products and services are relevant to others?What is Desirable products?Describe what a shampoo manufacturer should do if he decides to pursue; Production orientation Product orientation Selling orientation Marketing orientation Societal marketing orientation
- What role does the four P's which are the product, price, place, and promotion play in consumer behavior?Considering your product’s attributes and your target market’s (or markets’) buying behavior, will your product likely be sold to the ultimate customer or to another member of the marketing channel?Can our product satisfy different needs or motives in different people? What needs are involved? What characterizes individuals with differing motives?