IF YOU ARE A MARKETER, HOW ARE YOU GOING TO HANDLE THIS TYPE OF BUYERS? Convenience buyers- They don’t compare prices -Value, loyal, or price strategy that buyers in categories
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- Does the stand or belief of a company affect product sales? or do customers only care about pricing, brands, features, etc.(1) What steps could a company take to determine theperceived value of its products in its target markets?(2) How can patterns of temporary price discounts“train” consumers to stop buying at full price?The actual purchase decision is part of a much larger buying process—starting with need recognition through how you feel after making the purchase. Marketers want to be involved throughout the entire buyer decision process. In relation to this statement: (i) Evaluate the five (5) stages of the buyer decision process and relate it to your personal buying process. (ii) Analyze the four (4) types of buying behavior and give example of at least one product that falls under each type of buying behavior. Support your answers and examples.
- Buyers experience many situational influences during the buying process. Using the same experience you chose for Question 1, analyze the types of situational influences you experienced and explain how those factors affected your buying process and ultimate purchase decision.even though prices are higher why would buyers purchase moreEvery consumer goes through what we call “The Buying Decision Process” when considering satisfying a need or want. Required: Referencing the five-stage model, outline the buying decision process consumers go through when making purchasing decision and discuss how the marketer can successfully position its offering in each stage to ensure the consumer purchase. Why should Marketers be concerned about what happens beyond the purchase stage of the buyer decision making process?
- A marketer must understand potential buyers' needs and wants to be able to address and satisfy them. There are two key questions the marketer needs to ask. The first is "How do potential buyers go about making purchase decisions?" What is the other question?what is the rational relating to the buyer motivations and influences? THIS IS RELATING A T-SHIRT COMPANY that is selling t-shirts for $30From the buyer's viewpoint, the "price" concept in the age of consumer value and relationships is described as … Question 9 options: A) Accessibility B) Affordability C) Awareness D) Acceptability
- (1) Think of three car brands or specific models. Howare these products positioned in your mind? Whatterms do you use to describe them? (2) Given yourtransportation needs in the near future (assuming youwill need a car), which model is the most desirable?The least desirable?What is the buyer really buying?How do switching costs factor into the danger posed by powerful buyers?