Assignment Descriptions and Instructions This assignment is an essay which is divided into two parts. In part one, you are to use online research to identify PR programmes that engage audiences through each one of the four elements of today’s media cloverleaf, and PR programmes that engage audiences across all parts of the media cloverleaf. *Word limit: minimum 500 words   The Social Media Campaign should take the following format: Situation analysis – an overview of the product or service and the situation in the marketplace which leads to the objective that the Social Media Campaign is designed to help you meet.   PR Objective – what you want to achieve Target audiences: The types of people you want to reach  Selection of social media  Schedule Evaluation:  How will you measure the success of your plan

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
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Assignment Descriptions and Instructions


This assignment is an essay which is divided into two parts.

In part one, you are to use online research to identify PR programmes that engage audiences through each one of the four elements of today’s media cloverleaf, and PR programmes that engage audiences across all parts of the media cloverleaf.

*Word limit: minimum 500 words

 

The Social Media Campaign should take the following format:
Situation analysis – an overview of the product or service and the situation in the marketplace which leads to the objective that the Social Media Campaign is designed to help you meet.  
PR Objective – what you want to achieve
Target audiences: The types of people you want to reach 
Selection of social media 
Schedule
Evaluation:  How will you measure the success of your plan

 

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