Which one of the following business model canvas sections is relevant when choosing a commercial real estate for a business? a. Key activities b. All of the above c. Key partnerships d. Customer channels

Remington’s Tennis Camps initially identified active retirees living in the nearby retirement community as one of its target markets. The company then tailored service and marketing messages to the interests and schedules of that audience. The company initially used   ________   segmentation and then   ________   segmentation.   A)   micromarketing; loyalty             B)   lifestyle; macromarketing            C)   geodemographic; lifestyle            D)   geographic; loyalty            E)   behavioral; geodemographic

According to Jantsch (2009), what key elements should a marketing plan address? a. Who you are, what you do, who needs to know, and how to attract attention  b. Identity and budget considerations only c. Product features and competitive analysis . d. Target audience and budget considerations

Fundamental marketing communication decisions include ____________. Select one: a. positioning, targeting, setting objectives and budgeting b. positioning, mixing elements, budgeting and setting objectives c. none of the answers supplied for this question are correct d. targeting, budgeting, evaluating and planning e. positioning, evaluating, planning and forecasting Clear my choice