Please answer this Simple question Apu at Kwik-E-Mart in Springfield feels that cable TV advertising for his store should continue at some level or the other for the entire year so as to keep exposing consumers to hisstore. Which media scheduling strategy should he NOT follow if that is his goal?OA. FlightingOB. PulsingO C. ContinuityOD. Stopgap

* Option Selection- Option C, Continuity. * Explanation - When the E- mart is aiming to advertise…

Answered: Apu at Kwik-E-Mart in Springfield feels…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Apu at Kwik-E-Mart in Springfield feels that cable TV advertising for his store should continue at some level or the other for the en store. Which media scheduling strategy should he NOT follow if that is his goal? OA. Flighting B. Pulsing OC. Continuity OD. Stopgap