A description of your business and three SMART campaign objectives Target audiences Key messages for each audience Channel(s) selected for each message Timing: In what context are you communicating? (e.g., to coincide with Ramadan, the start of the school year etc./ to avoid the upcoming election, etc.) Audience constraints (e.g. A very busy/overwhelmed target audience, lack of internet access, etc.) Success criteria
Working with a partner, ou opened a business SWEETILICIOUS(TIFFIN SERVICES), construct a plan for a communication campaign for the launch of your new product, service or cause. The purpose is to develop an engaged and loyal audience. The goal of loyalty campaigns is ultimately to increase the total revenue generated by a customer over their lifetime as a customer. They might do this by reducing attrition, or by increasing the frequency or quantity of purchases. Loyalty campaign tactics might include discounts and special perks for existing customers or they might just be an attempt to upsell/cross-sell.
The campaign should include:
A description of your business and three SMART campaign objectives
Target audiences
Key messages for each audience
Channel(s) selected for each message
Timing: In what context are you communicating? (e.g., to coincide with Ramadan, the start of the school year etc./ to avoid the upcoming election, etc.)
Audience constraints (e.g. A very busy/overwhelmed target audience, lack of internet access, etc.)
Success criteria
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