Company NAME: BASKIN ROBBINS UAE Introduction: needs to select and present a product/service from the Brand. Describe the business's target customer. Mention who is your customer Identify the target audience What is the message objective? What is your advertisement objective? Where, when, and how will the advertisement run? For example, if it is a magazine advertisement: which magazine? Full page or half page? Any particular time of year to start? For example, if a billboard, what size? Which locations? Any particular time of year to start? : How will this advertisement be integrated into the promotional mix section from the marketing mix? What are the other advertisement you will mix and why... Give a brief rundown of the highlights of the marketing mix
Company NAME: BASKIN ROBBINS UAE Introduction: needs to select and present a product/service from the Brand. Describe the business's target customer. Mention who is your customer Identify the target audience What is the message objective? What is your advertisement objective? Where, when, and how will the advertisement run? For example, if it is a magazine advertisement: which magazine? Full page or half page? Any particular time of year to start? For example, if a billboard, what size? Which locations? Any particular time of year to start? : How will this advertisement be integrated into the promotional mix section from the marketing mix? What are the other advertisement you will mix and why... Give a brief rundown of the highlights of the marketing mix
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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Transcribed Image Text:Company NAME: BASKIN ROBBINS UAE
Introduction: needs to select and present a product/service from the
Brand.
Describe the business's target customer. Mention who is your customer
Identify the target audience
What is the message objective?
What is your advertisement objective?
Where, when, and how will the advertisement run?
For example, if it is a magazine advertisement: which magazine? Full page or half
page? Any particular time of year to start?
For example, if a billboard, what size? Which locations? Any particular time of
year to start?
: How will this advertisement be integrated into the promotional mix section from
the marketing mix?
What are the other advertisement you will mix and why...
Give a brief rundown of the highlights of the marketing mix
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