Black is a brand dedicated to the manufacture of guitars, basses, and musical accessories. They have physical stores in the main cities of USA and a new online sales platform with which they hope to reach much more public. Currently, they want to carry out an advertising campaign to boost the sales of their flagship product: the electric guitar. Question: Describe the motivations of the target audience and the message you should seek to convey?Ps: Kindly don't say it doesn't fall under the operation management category. Please see below the comment that I received few minutes ago: --------------------- Hi there! You seem to have submitted a Operations management question under Economics. Please upload the question under Operations management and one of our experts will help you. One question has been credited back into your account. -----------------------------------

Black is a brand dedicated to the manufacture of guitars, basses, and musical accessories. They have physical stores in the main cities of USA and a new online sales platform with which they hope to reach much more public. Currently, they want to carry out an advertising campaign to boost the sales of their flagship product: the electric guitar. Question: Describe the motivations of the target audience and the message you should seek to convey?Ps: Kindly don't say it doesn't fall under the operation management category. Please see below the comment that I received few minutes ago: --------------------- Hi there! You seem to have submitted a Operations management question under Economics. Please upload the question under Operations management and one of our experts will help you. One question has been credited back into your account. -----------------------------------

Marketing

20th Edition

ISBN:9780357033791

Author:Pride, William M

Publisher:Pride, William M

Chapter16: Integrated Marketing Communications

Section: Chapter Questions

Problem 8DRQ

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