8) A candy brand, Moon Bars, hires your marketing agency, Customer Interactive, to understand how its customers are feeling about the company’s products. It has received little feedback from its customer surveys and wants your company’s guidance on what other emotional analysis tools will get better insights. You recommend using your social media listening platform. How can emotional analysis benefit Moon Bars’ social media marketing strategy?

A) Moon Bars can sort which tweets are positive and which are negative sentiments

B) Moon Bars can track what its customers are saying about its competitors

C) Moon Bars can develop more authentic and relatable social media content

D) Moon Bars can identify trending Twitter hashtags among its consumers

9) A small nonprofit called Feed Florida contracts your agency, Customer Interactive, to boost sharing of its giving campaigns. The nonprofit is having trouble getting its Facebook posts about donating to its cause shared. Looking through Feed Florida’s posts, you notice that the nonprofit’s campaign only shares stock photos in its posts and that its posts generally lack character and emotion. What do you do?

A) You suggest that the nonprofit uses higher-quality photos and includes stock videos of how beautiful Florida is because content that is highly aesthetic is more likely to be shared.

B) You propose taking photos of the hungry locals before they receive food donations and using these photos to launch a guilt campaign because negative emotions are the strongest, and people are more likely to share a post when they recognize someone in the post.

C) You propose a new giving campaign that creates a competition between neighborhoods of who can give the most to the nonprofit. You suggest offering a sweepstake prize for the winning neighborhood because healthy competition will promote sharing of the campaign.

D) You propose a new giving campaign focusing on the happiness that the families feel when they receive food donations because audience members will be highly aroused to share due to the positive emotions of happiness triggered by the campaign’s posts

Transcribed Image Text:8 A candy brand, Moon Bars, hires your marketing agency, Customer Interactive, to understand how its customers are feeling about the company's products. It has received little feedback from its customer surveys and wants your company's guidance on what other emotional analysis tools will get better insights. You recommend using your social media listening platform. How can emotional analysis benefit Moon Bars' social media marketing strategy? Moon Bars can sort which tweets are positive and which are negative sentiments Moon Bars can track what its customers are saying about its competitors Moon Bars can develop more authentic and relatable social media content Moon Bars can identify trending Twitter hashtags among its consumers 9 A small nonprofit called Feed Florida contracts your agency, Customer Interactive, to boost sharing of its giving campaigns. The nonprofit is having trouble getting its Facebook posts about donating to its cause shared. Looking through Feed Florida's posts, you notice that the nonprofit's campaign only shares stock photos in its posts and that its posts generally lack character and emotion. What do you do? You suggest that the nonprofit uses higher-quality photos and includes stock videos of how beautiful Florida is because content that is highly aesthetic is more likely to be shared. You propose taking photos of the hungry locals before they receive food donations and using these photos to launch a guilt campaign because negative emotions are the strongest, and people are more likely to share a post when they recognize someone in the post. You propose a new giving campaign that creates a competition between neighborhoods of who can give the most to the nonprofit. You suggest offering a sweepstake prize for the winning neighborhood because healthy competition will promote sharing of the campaign. You propose a new giving campaign focusing on the happiness that the families feel when they receive food donations because audience members will be highly aroused to share due to the positive emotions of happiness triggered by the campaign's posts. оооо

Question

8) A candy brand, Moon Bars, hires your marketing agency, Customer Interactive, to understand how its customers are feeling about the company’s products. It has received little feedback from its customer surveys and wants your company’s guidance on what other emotional analysis tools will get better insights. You recommend using your social media listening platform. How can emotional analysis benefit Moon Bars’ social media marketing strategy?

A) Moon Bars can sort which tweets are positive and which are negative sentiments

B) Moon Bars can track what its customers are saying about its competitors

C) Moon Bars can develop more authentic and relatable social media content

D) Moon Bars can identify trending Twitter hashtags among its consumers

9) A small nonprofit called Feed Florida contracts your agency, Customer Interactive, to boost sharing of its giving campaigns. The nonprofit is having trouble getting its Facebook posts about donating to its cause shared. Looking through Feed Florida’s posts, you notice that the nonprofit’s campaign only shares stock photos in its posts and that its posts generally lack character and emotion. What do you do?

A) You suggest that the nonprofit uses higher-quality photos and includes stock videos of how beautiful Florida is because content that is highly aesthetic is more likely to be shared.

B) You propose taking photos of the hungry locals before they receive food donations and using these photos to launch a guilt campaign because negative emotions are the strongest, and people are more likely to share a post when they recognize someone in the post.

C) You propose a new giving campaign that creates a competition between neighborhoods of who can give the most to the nonprofit. You suggest offering a sweepstake prize for the winning neighborhood because healthy competition will promote sharing of the campaign.

D) You propose a new giving campaign focusing on the happiness that the families feel when they receive food donations because audience members will be highly aroused to share due to the positive emotions of happiness triggered by the campaign’s posts

Transcribed Image Text:8 A candy brand, Moon Bars, hires your marketing agency, Customer Interactive, to understand how its customers are feeling about the company's products. It has received little feedback from its customer surveys and wants your company's guidance on what other emotional analysis tools will get better insights. You recommend using your social media listening platform. How can emotional analysis benefit Moon Bars' social media marketing strategy? Moon Bars can sort which tweets are positive and which are negative sentiments Moon Bars can track what its customers are saying about its competitors Moon Bars can develop more authentic and relatable social media content Moon Bars can identify trending Twitter hashtags among its consumers 9 A small nonprofit called Feed Florida contracts your agency, Customer Interactive, to boost sharing of its giving campaigns. The nonprofit is having trouble getting its Facebook posts about donating to its cause shared. Looking through Feed Florida's posts, you notice that the nonprofit's campaign only shares stock photos in its posts and that its posts generally lack character and emotion. What do you do? You suggest that the nonprofit uses higher-quality photos and includes stock videos of how beautiful Florida is because content that is highly aesthetic is more likely to be shared. You propose taking photos of the hungry locals before they receive food donations and using these photos to launch a guilt campaign because negative emotions are the strongest, and people are more likely to share a post when they recognize someone in the post. You propose a new giving campaign that creates a competition between neighborhoods of who can give the most to the nonprofit. You suggest offering a sweepstake prize for the winning neighborhood because healthy competition will promote sharing of the campaign. You propose a new giving campaign focusing on the happiness that the families feel when they receive food donations because audience members will be highly aroused to share due to the positive emotions of happiness triggered by the campaign's posts. оооо

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