Essentials of Business Communication (MindTap Course List)
11th Edition
ISBN: 9781337386494
Author: Mary Ellen Guffey, Dana Loewy
Publisher: Cengage Learning
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Chapter 7, Problem 7.8AAC
Summary Introduction
To Determine:
An email detailing the response of one compliant resolved by you as a company employee.
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Nancy posted a product review on a retail website in which she shared her views on the fit, fabric, and price of the jumpsuit she bought. Which effect of social media engagement does her review represent?
A) information effect B) timeliness effect C) dynamic effect D) connected effect E) network effect
Unit 5 DB Targeted Ads rely 1
Write an initial substantive response of 80 words in length.
Begin your response with a restatement of the question/prompt, and include
in-text citation(s) and a reference for each scholarly source used according to
the APA guidelines found in the APA Style Guide located in the Student Success
Center. The restatement of the question/prompt, the references, and the
citations are not included in your response word count.
Amy Storm
Professor and class,
My Unit 5 Discussion Board example of an ad that targets a
specific customer segment is this ad from Carl’s Jr.:
This ad (and many of Carl’s Jr’s ads) is very specifically
targeted toward men, given its’ implied reference to women’s thoughts on a
specific – uh – subject. This ad
actually ‘says’ very little; however, the sexual undertone of the implication
that…
Health care providers use social media for which of the following reasons?
A To contact patients with test results
B To contact other providers regarding a patient’s care
C To advertise their services
D To disparage patients
Chapter 7 Solutions
Essentials of Business Communication (MindTap Course List)
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- Take a position: your thoughts regarding: Privacy is a bigger issue online than offline versus Privacy is no different online than offline. Is the customer satisfaction survey overstated or understated? ●arrow_forwardA survey carried out by CareerBuilder a few years ago found that 70% of hiring managers and human resources professionals said they had found information on social media that caused them not to hire the job applicants, but what qualifies as a valid reason? Les Rosen, founder and CEO of Employment Screening Resources, said that investigating a job candidate's social media accounts helps employers look inside the person's head to see who the applicant really is. "But," he added, "if you use social media profiles incorrectly, a world of privacy and discrimination problems could arise." What did Rosen mean? Is it ethical for recruiters and hiring managers to peruse a candidate's social media profile during the hiring process as part of a pre-employment background screening, or are recruiters taking candidate research too far and invading people's privacy? Should employers go to background screening firms to conduct social media checks and assemble a report on the applicant's online…arrow_forward(4 of 20) Which of the following is an uncontrolled tactic? O Print Advertisement O Facebook Ad O Direct Mail Piece O Press Releasearrow_forward
- ENTS What are two indirect ways to conduct social network analysis (SNA)? Face-to-face interview Observe employees in action Analyze emails Conduct a surveyarrow_forwardFormulate a questionnaire for the general membership on the research topic "The effects of digital advertising on the marketing of products and services at GECCU". Please keep your topic in mind when creating these question. You want to know if the advertising is effective enough that the participant has a good understanding of the company's products and services. For participants who ware not aware the advertising enquire what can be done to attract their attention. Provide 25 questions.arrow_forwardAre there any references that can be provided to support the response?arrow_forward
- You are working in the marketing department for a fast-food chain. While monitoring posts about the company on Facebook and Twitter, you notice the following post from one of the firm's former employees. "Got fired today, but I was tired of serving low-quality food with expired expiration dates. Don't eat there or any of the chain's restaurants unless you want to get deathly ill." To make matters worse, a couple of other employees who had recently been fired chimed in and made posts of a similar nature. Working as a team, complete the following steps: 1. Create a response that can be used to convince consumers that your company is committed to food freshness and quality and that these posts were made by employees who had been terminated and a plan for how this response will be communicated.arrow_forwardA researcher interested in protecting participant identity is interested in the ethical ______. Multiple Choice right to absence of sponsor deception right to quality research right to participant confidentiality right to findings nondisclosure right to purpose nondisclosurearrow_forwardIn the article 19 Strategies to Get More Feedback, which of the following is not a reason to get customer feedback? a. to stop reoccuring problems. b. actionable feedback guides better business decisions. c. to identify 'at risk' customers. d. to change your customer's perceptions. Note:- Do not provide handwritten solution. Maintain accuracy and quality in your answer. Take care of plagiarism. Answer completely. You will get up vote for sure.arrow_forward
- What safeguards should be implemented when utilizing social media screening (nine suggestions)?arrow_forwardWhich of the following would not be within the scope of marketing activities in a company? O a. All of these are examples of marketing activities O b. Apologizing from the public for the wrongdoings of the company, through press releases or press conferences O c. Determining the price of a product O d. Making phone calls, or face to face visits to consumers in order to sell a productarrow_forwardTOPIC:The influence of social media on retail consumer behavior. Identify a suitable theory that is related to your research topic. Ensure that it is a significant andwell-established theory in the field. You can include more than one theory or model, but atundergraduate level this is not necessary. Fully describe the theory in your own words, based onmultiple, credible sources. Then provide a justification for the relevance of the theory to yourproposed study. The theory must be clearly and consistently related to the research problem in acoherent discussion. Both the explanation of theory and the justification and application of thetheory must be clear and well argued.arrow_forward
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