Essentials of Business Communication (MindTap Course List)
11th Edition
ISBN: 9781337386494
Author: Mary Ellen Guffey, Dana Loewy
Publisher: Cengage Learning
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Chapter 7, Problem 7.10AAC
Summary Introduction
To Determine:
A memo giving a rate increase announcement.
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Which term describes a business that gives users access to the Internet for monthly, quarterly, or yearly charges?
A(n) is a business that provides users the access to the Internet for monthly, quarterly, or yearly charges.
Table: Factors causing the decline in salesFactors % ContributionDelayed deliveries 15%Lack of delivery personnel 8%Inaccurate sales orders 25%Wrong deliveries 32%Delayed invoicing 6%Pilferage 7%Expired items 7%
a. Following the Pareto Principle, what are the vital factors or main contributors to the decline in sales? Show your Pareto Chart and indicate or label the vital factors or contributors to the problem.Hint: know the vital few %
b. What are the vital factors or vital contributors to the problem?
c. If the sales and marketing manager wants to reduce the impact of vital factors or contributors by 70%, what will be a good GOAL Statement to improve his sales problem?
Customer Discovery
Watch this video
How to get your first 10 customers?
https://youtu.be/WAXLTG9n7Kw
Your first 10 customers are actual people or organizations whom you think will use your product or service. This step is crucial because if you cannot identify real people or organizations who will serve as your first 10 target customers, this means that you don’t understand your customer segments.
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Essentials of Business Communication (MindTap Course List)
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