Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 5, Problem 5.1DQ
Summary Introduction
To discuss: The various stages of the consumer decision process and how Person X and his family utilizes this way for purchasing purpose.
Introduction:
The purchasing behavior of the households and the individuals for their personal consumptions are known as the consumer buying behavior. Thus, the individuals and the households are known as the final consumers.
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Marketing: An Introduction (13th Edition)
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