Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 5, Problem 5.18MML
Summary Introduction
To discuss: The influence of lifestyle on the buying behavior and the way the marketers measure the lifestyle.
Introduction:
An individual’s pattern of living that is in his or her activities, opinions, and interests is known as lifestyle.
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Marketing: An Introduction (13th Edition)
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