Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Question
Chapter 5, Problem 5.3DQ
Summary Introduction
To discuss: The way that the demand and the market structure faced by the business marketers varies from that are faced by the consumer marketers.
Introduction:
The people who provide services behind the scene to the consumers are known as the business marketers. The business marketers buy the goods and services from different sectors. The people who directly sell the goods and services to the end consumers are the consumer marketers.
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Marketing: An Introduction (13th Edition)
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