Explain why a retailer should be concerned with market segmentation and identifying a target market. Define and discuss the three criteria that should be met to reach a target market. NOTE: the criteria is in the photo attached

Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
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Explain why a retailer should be concerned with market segmentation and identifying a target market. Define and discuss the three criteria that should be met to reach a target market. NOTE: the criteria is in the photo attached.
Selecting a Target Market
• Criteria to successfully reach a target market
Seek a measurable market segment
• Accessibility
• Segment should be substantial or large enough to
be profitable for the retailer
LO 1
Transcribed Image Text:Selecting a Target Market • Criteria to successfully reach a target market Seek a measurable market segment • Accessibility • Segment should be substantial or large enough to be profitable for the retailer LO 1
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