Explain why a retailer should be concerned with market segmentation and identifying a target market. Define and discuss the three criteria that should be met to reach a target market. NOTE: the criteria is in the photo attached

In a small group, present a plan for a new retail store. Who is the target market? Describe the merchandise, atmospherics, price points, services provided, location, and how you would promote your retail store. Describe how you will differentiate your store from competitors.

As a first step, marketers need to understand customer needs and wants and the marketplace in which they operate. In doing so, we examine five core customer and marketplace concepts. list them out and briefly discuss each one using a real-world ethiopian based example.

For each of the following consumer products, identify the type ofvertical marketing system used, and justify your answer:                                                                                                                            (a) Bertolli pasta sold through grocery stores,                                                                                             (b) Krispy Kreme donuts sold through franchises, and                                                                               (c) www.polo.com by Ralph Lauren.

Suppose you are a marketing consultant of e-commerce platform (Online Retail Shop) Distinguish and explain all the steps of Personal selling that you would undertake for your client to reach the customers better and build a long-lasting relationship.

Describe the concept of data federation in data warehousing and its role in integrating data from heterogeneous sources.

Choose a fast-food restaurant chain that does business in your area. Describe the company's target market and explain how its marketing mix is designed to appeal to this target market. Explain how they segment the market to match their product/service

short answer The Four Ps have been the foundation of studying marketing for many years. Let's try to better understand each of the Four Ps by applying them to an actual product or service.

Think of a specific company or organization that uses various types ofpromotional material to market its offerings. The web, magazine ads,newspaper ads, catalogs, newspaper inserts, direct-mail pieces, andflyers might all be sources for a variety of promotional materials. Locatetwo or three promotional pieces for the company and use them as abasis to analyze the segments being targeted. Describe the methodsused for segmenting the market reflected in these materials, anddescribe characteristics of the target market according to the materials.Be sure to include a copy of all the materials used in the analysis.

Marketing Mix choose a product that you have purchased recently.  Research and investigate this product on the Internet and in the marketplace.  Evaluate the marketing mix (product strategy, pricing strategy, distribution strategy, and promotion strategy) used by the manufacturer of this product.  At a minimum, consider the following questions in your investigation: Promotion Strategy : * Identify the various media used to promote/advertise the product. * Did other promotional tools (sales promotion, public relations, personal selling) play any role in your purchasing decision?  If so, describe them. * Describe and analyze the promotional mix (see pages 181-190, Chapter 12). * Do you agree with the company’s marketing strategy, or would you recommend changes to the mix?  Why?