Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 5, Problem 5.16VC
Summary Introduction
Case summary:
Company I is the world famous huge sports entertainment media company. In the past few years, the company was professional in tennis and golf marketing. At present, the company handles sales and marketing activities in seventy to eighty colleges for their college sports marketing. The company takes care of everything within the college sports customers who are short of playing the games either in the field or in the court.
Though Person X thought that the college sports has equal fans, Company I finds that it was not true. The fans has different tastes regarding sports and it is mainly based on the institutional, geographic, and generational factors. Company I broadly comes to know about the process that the company undergoes to attend or view a sport event that connects with the customer in every stage.
Characters involved in the case:
- Company I
- Person X
Introduction:
A product can be defined as a thing that could be provided in the market for acquisition, attention, consumption, or for utilization, which may satisfy a need or want.
To determine: The process through which the college sports fan may goes in buying decision. Provide an example for each stage.
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IMG Worldwide is the world’s largest sports entertainment media company. In years past, IMG was all about professional golf and tennis marketing. But today, IMG handles sales and marketing activities for 70 to 80 colleges, making college sports marketing the company’s highest-growth business. In short, IMG handles anything and everything that touches the college sports consumer short of actually playing games on the court or field. Although you might think that all college sports fans are created equal, IMG finds that nothing could be further from the truth. How different fans consume sports and sports-related activities is affected by geographical, generational, and institutional factors. IMG focuses on comprehensively understanding the process that consumers go through to view or attend a sporting event. It then connects with consumers at each and every stage. After viewing the video featuring IMG Worldwide, answer the following question: Of the four sets of factors affecting…
IMG Worldwide is the world’s largest sports entertainment media company. In years past, IMG was all about professional golf and tennis marketing. But today, IMG handles sales and marketing activities for 70 to 80 colleges, making college sports marketing the company’s highest-growth business. In short, IMG handles anything and everything that touches the college sports consumer short of actually playing games on the court or field. Although you might think that all college sports fans are created equal, IMG finds that nothing could be further from the truth. How different fans consume sports and sports-related activities is affected by geographical, generational, and institutional factors. IMG focuses on comprehensively understanding the process that consumers go through to view or attend a sporting event. It then connects with consumers at each and every stage. After viewing the video featuring IMG Worldwide, answer the following question: Discuss how a college sports fan might go…
DO NOT COPY PASTE FROM OTHER I WILL TRACK IT!!
Watch the video (https://www.yxutxbx.com/watch?v=NnW0UB8cm6Q), elaborating more about the benefits of digital marketing.
Can you still think of well-known and successful companies/businesses, either in the local or global scene, that haven’t explored yet the route of direct and digital marketing? EXPOUND WELL AND LONG!
change the x of the streaming site into its original one (yt) for it to be valid since if i posted this the original it will not be accepted.
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Chapter 5 Solutions
Marketing: An Introduction (13th Edition)
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