Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 5, Problem 5.7CTE
Summary Introduction
To determine: The way the concepts in continuous quality improvement are applied in the concepts of supplier development.
Introduction:
The process of collaborating with the suppliers in order to make an improvement in the manufacturing capabilities of the business is known supplier development.
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Q 1. How do marketers classify products? Q 2. How can companies combine products to create strong co-brands or ingredient brands? Q 3. How can companies use packaging, labelling, warranties, and guarantees as marketing tools?
Elaborate the THREE (3) competitive features which Nabati Foods as suggest its distributors to differentiate from Crackd and Just Egg.
Note: kindly please refer to the attchment for asnware the question .
Table: Factors causing the decline in sales
Factors
% Contribution
Delayed deliveries
15%
Lack of delivery personnel
8%
Inaccurate sales orders
25%
Wrong deliveries
32%
Delayed invoicing
6%
Pilferage
7%
Expired items
7%
a. Following the Pareto Principle, what are the vital factors or main contributors to the decline in sales? Show your Pareto Chart and indicate or label the vital factors or contributors to the problem.
Hint: know the vital few %
b. What are the vital factors or vital contributors to the problem?
c. If the sales and marketing manager wants to reduce the impact of vital factors or contributors by 70%, what will be a good GOAL Statement to improve his sales problem?
Hint: Use SMART GOAL
Chapter 5 Solutions
Marketing: An Introduction (13th Edition)
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