Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 5, Problem 5.2DQ
Summary Introduction
To discuss: The various stages of the consumer adoption process and the significance of this model for the marketers
Introduction:
The process that has a series of stages that a consumer might adopt to a new service or a product is known as the consumer adoption stages.
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Marketing: An Introduction (13th Edition)
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