Effective marketing requires an understanding of the prospective buyers’ buying process (i.e., purchase decision process). Choose a recent purchase decision you made to use as an example. Distinguish the stages of the buying process and explain the key issues of each stage as they relate to your experience.
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Effective marketing requires an understanding of the prospective buyers’ buying process (i.e., purchase decision process). Choose a recent purchase decision you made to use as an example. Distinguish the stages of the buying process and explain the key issues of each stage as they relate to your experience.
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- Introduction to Marketing Compare the institutional and government markets and explain how institutional and government buyers make their buying decisions. Also explain the major factors that influence business buyer behaviour and list and define the steps in the business buying decision process ?Describe the marketing mix decisions (product, distribution, promotional, pricing) that marketers face. Choose a real-world product or service and apply the marketing mix decisions to it, explaining your choicesSuppose you are a marketing executive. How will you redefine selling concept, marketing concept, societal concept and justify your preference among these in case of conducting your business activities.
- in your own words, explain "passive" vs. "active" marketing strategiesUsing a recent purchase made as an example, discuss how the five (5) stages in the consumer buying process influenced your buying behaviour. Provide relevant examples at each buying process stage to support your answer. Present the answers in a nice manner and not less than 500 words and not more than 1300 words.Customer Decision-Making Profile Who is your target customer, and what influences their buying decisions? Profile of the primary buyer(s) targeted in the marketing plan and factors that impact their choices.
- Buyers experience many situational influences during the buying process. Using the same experience you chose for Question 1, analyze the types of situational influences you experienced and explain how those factors affected your buying process and ultimate purchase decision.Being first to market can be an advantage and a disadvantage. Provide at least one reason for each.Discuss the reasons why customer experience is getting more attention in marketing today and how marketers can use information from studying customer experience to make better marketing decisions. Also, what are some ways in which marketers can best study customer experience?
- What is a more effective marketing positioning: low price or value? Why?How would you discuss how you felt after a major purchase and whether it was relationship marketing (RM) or transactional marketing (TM)?Explain the stages of the consumer buyer decision process and describe how you or your family went through this process to make a recent purchase.