Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Textbook Question
Chapter 5, Problem 1BLC
Pick a company or brand that we've discussed in a previous chapter- Nike, Starbucks, Netflix, Apple, Jet Blue, or another. How does the company you chose use its understanding of customers and their buying behavior to build better customer relationships?
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Marketing: An Introduction (13th Edition)
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- what is the most meaningful concept in marketing? Make a reflection of what marketing means to you and explain how it is important when you have a job.arrow_forwardIf a Business is compared to a car, state which apart of the car you consider Marketing to be andexplain your choice. Your explanation must be based on research on the nature and importanceof Marketing. Conduct research on the importance and nature of marketing. Link the research to the part of the car you selected.arrow_forwardThere are three factors that add value to the brand as perceived by consumers. Conduct research on one retail clothing brand and give your assessment of how well it delivers added value in terms of all of the following: Information efficiency.arrow_forward
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How to Create a Marketing Plan | Step-by-Step Guide; Author: Visme;https://www.youtube.com/watch?v=4ti_uK60nLk;License: Standard YouTube License, CC-BY
My Marketing Plan Process - 6 Steps to Marketing Any Business (Products or Services); Author: Neil Patel;https://www.youtube.com/watch?v=qn_Po40ZI2E;License: Standard YouTube License, CC-BY