MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
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Chapter 20, Problem 8MA
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To discuss: The reasons why an organic shaving cream manufacturer uses manufacturer’s representatives and Company G uses a company sales force.
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- You are a merchandise manager for a large retailer, in charge of men’s activewear. What would be your most important responsibility? Retailers evaluate their merchandise decisions based on which dimensions? Why?arrow_forwardHow can a firm motivate salespeople who work on commission (as many mortgage brokers did in the run-up to the Financial Crisis) to sell products that are in their customers’ interests rather than their ownarrow_forwardA company may have many Customers depending on it size and industry in which it operates. Explain in your own words who are the company’s customers.arrow_forward
- This chapter discusses that at the heart of every business endeavor is an exchange between buyer and seller. How does this relate to TripAdvisor’s business?arrow_forwardFaced with a selling situation, do you have a sales orientation or a customer orientation?arrow_forwardYou are a newly appointed marketing executive and your marketing director has asked you to produce a report that she can present at the next board meeting. In your report, you should succinctly highlight the issues the company might have to face when first attempting to improve the integration of their marketing communications effort. Within your report, you should outline why companies are moving towards integration and identify the main reasons for and against integrationarrow_forward
- Type the correct answer in the box. Spell all words correctly. Which business model sells goods or services to buyers who then resell or use them for business purposes? The sell goods or services to buyers who then resell or use them for business purposes.arrow_forwardIf you were applying for a marketing job what are your unique selling propositions?arrow_forward. why do business should deliver its offering on time to its customers?arrow_forward
- Illustrate How can a marketing audit be used to identify areas where a business's marketing efforts are misaligned with its overall business strategy?arrow_forwardThink about going into the business of selling computer gear. You think that new college graduates are best suited to sell mainframes, supercomputers, or high-capacity storage systems. Why? What are the best reasons to work as a computer gear salesperson?arrow_forwardThe marketing function practices imply lots of contradictions and arguments issues. You are requested to choose any of those different issues to provide an informative extended essay about. The report must show how far this issue affects the ethical, legal, societal, and/or fairness treatment to some groups, countries and/or individuals throughout the world. Different literature review readings are required to comprehend the whole issue from various perspectives to write your essay professionally. Your essay must show your own view on this issue as well as your recommendations and suggestions to overcome its negative effects. the topic: Where is the line between persuading customers and manipulating customers to purchaseproducts, services, and ideas? Is some marketing promotion really corporate propaganda ?arrow_forward
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