MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
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Chapter 20, Problem 2MA
Summary Introduction
To discuss: The benefits of sales career.
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Students have asked these similar questions
Prepare a pitch to investors as to
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you know about them?
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be a success within its target culture?
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Suppose you developed an app that can predict the likelihood a person will get the flu and you wanted to raise capital? What kind of business formation would you choose so that you can begin selling the app?
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- You are the current owner of an E-Commerce business called ‘Poison Berry’. You acquired this business from a previous owner. You purchased the business for $250,000, no money down and $5,000 a month over the next several years until the loan is paid off. The business sells home fragrances, candles, incense, and sprays for the home. You have been successful within your online community and are starting to receive emails from customers across the world inquiring about your products. They are curious as to products you may start to offer for offices. please be descriptive and detailed with the in the answers below and if possible use Management terms. 1.Please explain in full detail your business strategy for expansion. 2.What would you need to create, examine, and define before expanding including barriers, concepts, and a plan? 3. examine the process, and INNOVATION of your products and location.arrow_forwardYou are the current owner of an E-Commerce business called ‘Poison Berry’. You acquired this business from a previous owner. You purchased the business for $250,000, no money down and $5,000 a month over the next several years until the loan is paid off. The business sells home fragrances, candles, incense, and sprays for the home. You have been successful within your online community and are starting to receive emails from customers across the world inquiring about your products. They are curious as to products you may start to offer for offices. 1.Please explain in full detail your business strategy for expansion. 2.What would you need to create, examine, and define before expanding including barriers, concepts, and a plan? 3.Remember to clearly examine the process, and INNOVATION of your products and location.arrow_forwardYou are the current owner of an E-Commerce business called ‘Poison Berry’. You acquired this business from a previous owner. You purchased the business for $250,000, no money down and $5,000 a month over the next several years until the loan is paid off. The business sells home fragrances, candles, incense, and sprays for the home. You have been successful within your online community and are starting to receive emails from customers across the world inquiring about your products. They are curious as to products you may start to offer for offices. please be descriptive and detailed with the in the answers below and if possible use Management terms. 1.Please explain in full detail your business strategy for expansion. 2.What would you need to create, examine, and define before expanding including barriers, concepts, and a plan? 3.Remember to clearly examine the process, and INNOVATION of your products and location.arrow_forward
- List and discuss the three types of sales presentation discussed in Chapter 5. Imagine you have recently been employed as a Sales Consultant for a Prestigious Fashion Company located in downtown Atlanta. During the weekly morning huddles, your manager observed that you are always the first of the team members to join the meeting, and you always appear very enthusiastic. She also realized the level of interest you exhibit, as you often volunteer with suggestions and ask relevant questions pertaining to ways to increase sales and promote customers’ retention. After one of the huddles, your boss asked you to be the speaker for an upcoming sales presentation to an audience of 120 elite women prospects, who have expressed great interest for the new line of women’ sneakers. Discuss which of the 3 presentation types you will use. Why? ] Please note, that responses must include relevant personal selling concepts to support the claim for presentation type. Quote Professional selling 1st…arrow_forwardAssuming you are a young man who want to be sponsored, identify any viable and feasible business idea of your choice and draft a comprehensive business plan for your potential business highlighting on the key features.arrow_forwardWhat challenges stand between you and an excellent grade on the final Portfolio?arrow_forward
- Is there anything in your personal, professional, or financial history that requires explanation?arrow_forwardSuppose you decide (as did Steve Jobs and Mark Zuckerberg) to start a company. Your product is a software platform that integrates a wide range of media devices, including laptop computers, desktop computers, digital video recorders, and cell phones. Your initial market is the student body at your university. Once you have established your company and set up procedures for operating it, you plan to expand to other colleges in the area and eventually to go nationwide. At some point, hopefully sooner rather than later, you plan to go public with an IPO and then to buy a yacht and take off for the South Pacific to indulge in your passion for underwater photography. With these issues in mind, you need to answer for yourself, and potential investors, the following questions. 8. Briefly describe the use of stock options in a compensation plan. What are some potential problems with stock options as a form of compensation?arrow_forwardSuppose you decide (as did Steve Jobs and Mark Zuckerberg) to start a company. Your product is a software platform that integrates a wide range of media devices, including laptop computers, desktop computers, digital video recorders, and cell phones. Your initial market is the student body at your university. Once you have established your company and set up procedures for operating it, you plan to expand to other colleges in the area and eventually to go nationwide. At some point, hopefully sooner rather than later, you plan to go public with an IPO and then to buy a yacht and take off for the South Pacific to indulge in your passion for underwater photography. With these issues in mind, you need to answer for yourself, and potential investors, the following questions. 7. List three provisions in the corporate charter that affect takeovers.arrow_forward
- You should be able to identify and make good use of IT for your own benefit and that of the company you work for.arrow_forwardA small catering business in your city is for sale for $250,000. The company specializes in business luncheons and small social events. The owner has been running the business for four years from her home but is expecting her first child and wants to sell. You will need outside investors to help you purchase the business. Develop questions to ask the owner about the business and its prospects, as well as a list of documents you want to see. What other types of information would you need before making a decision to buy this company? Summarize your findings in a memo to a potential investor that explains the appeal of the business for you and how you plan to investigate the feasibility of the purchase.arrow_forwardWhat would you do to improve the performance and effectiveness of a company after making sure that it is going well but still continues to be lackluster.arrow_forward
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