MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
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Question
Chapter 20, Problem 4MA
Summary Introduction
To discuss: The reasons why salespeople must be good listeners and must be good at asking questions.
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Have you ever participated in marketing or media research? If so, then describe your experience. If not, then describe a topic you would be interested in providing feedback on.
why talking with buyers rather than talking at buyers is critical to success in selling. how salespeople use effective questioning to maintain subtle control over the buyer-seller communication dialogue.Give specific examples of how you’ve seen this done effectively or how you have seen this done poorly.
If you are planning to enter a job in a sales position after college, what are those things that you need to consider? Explain why?
Which question is really applicable to those people interested to make sales their profession, "is sales right for me?" or "am I right for sales?" Defend you answer.
Being a millennial, do you think you have the capability to succeed in sales better than the traditional salespeople? Why do you think so? Give details to your answer.
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