You are a merchandise manager for a large retailer, in charge of men’s activewear. What would be your most important responsibility? Retailers evaluate their merchandise decisions based on which dimensions? Why?
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- You are a merchandise manager for a large retailer, in charge of men’s activewear. What would be your most important responsibility?
- Retailers evaluate their merchandise decisions based on which dimensions? Why?
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- How do you respond to fraudulent marketing practices that you have personally or to others? Are fraudulent marketing practices based on price, promotion, product or packaging? Briefly describe one such incident in detail.Why is direct marketing successful even though some consumers may not like it?Which factors would a retail company consider when assessing the suitability of its product for Internet sales?
- Think about some of the consumer products you buy frequently, such as cereal, painkillers, or snack foods. Do you appreciate the range of choices available to you when you shop for these items, or do you wish that companies would narrow the options to a handful in each category? Why?What value is added to a product by retailers? What valueis added by retailers for producers and ultimate consumers?Why do Mall Store retailers place their most expensive products right in the entryway of the store, where consumers will see them first, and place their more popular, better-selling items further back.