MARKETING7th EditionGrewal Publisher: RENT MCGISBN: 9781260087710
MARKETING
Browse All Chapters of This Textbook
Chapter 1 - Overview Of MarketingChapter 1.1 - What Is Marketing?Chapter 1.2 - The Importance Of Marketing Over TimeChapter 1.3 - How Does Marketing Create Value And How Do Firms Become More Value DrivenChapter 2 - Developing Marketing Strategies And A Marketing PlanChapter 2.1 - What Is A Marketing Strategy?Chapter 2.6 - Portfolio AnalysisChapter 2.7 - Growth StrategiesChapter 3 - Digital Marketing: Online, Social, And MobileChapter 3.1 - The 4e Framework For Digital Marketing
Chapter 3.2 - Online MarketingChapter 3.3 - The Wheel Of Social Media EngagementChapter 3.4 - Going Mobile And SocialChapter 4 - Conscious Marketing Corporate Social ResponsibilityChapter 4.3 - Differentiate Between Conscious Marketing And Corporate Social ResponsibilityChapter 4.4 - The Stakeholders Of Conscious MarketingChapter 4.5 - Integrating Conscious Marketing Throughout The Firm: Leadership And CultureChapter 4.7 - A Framework For Ethical Decision MakingChapter 5 - Ananlyzing The Marketing EnvironmentChapter 5.1 - A Marketing Environment Analysis FrameworkChapter 5.4 - Technological AdvancesChapter 6 - Consumer BehaviorChapter 6.4 - PostpurchaseChapter 6.5 - Factors Influencing The Consumer Decision ProcessChapter 6.6 - Involvement And Consumer Buying DecisionChapter 7 - Business-to-business MarketingChapter 7.1 - B2b MarketsChapter 7.2 - The Business-to-business Buying ProcessChapter 7.4 - Organizational CultureChapter 7.5 - The Buying SituationChapter 8 - Global MarketingChapter 8.2 - The Appeal Of The Bric CountriesChapter 8.3 - Choosing A Global Entry StrategyChapter 8.4 - Choosing A Global Marketing StrategyChapter 9 - Segmentation, Targeting, And PositioningChapter 9.1 - The Segmentation, Targeting, And Positioning ProcessChapter 9.5 - Positioning MethodsChapter 10 - Marketing ResearchChapter 10.1 - Marketing Research Process Step 1: Defining The Objectives And Research NeedsChapter 10.2 - Secondary DataChapter 10.3 - Primary Data Collection TechniqueChapter 10.4 - Advantages And Disadvantages Of Primary And Secondary ResearchChapter 10.5 - The Ethics Of Using Customer InformationChapter 11 - Product, Branding, And Packaging DecisionChapter 11.2 - Types Of ProductsChapter 11.3 - Product Mix And Product Line DecisionsChapter 11.5 - Brands Affect MarketChapter 11.7 - Brand And Line ExtensionsChapter 11.8 - PackagingChapter 12 - Developing New ProductsChapter 12.1 - Why Do Firms Create New ProductsChapter 12.2 - Diffusion Of InnovationChapter 12.3 - How Firms Develop New ProductsChapter 12.4 - The Product Life CycleChapter 13 - Services:the Intangible ProductChapter 13.1 - Service Marketing Differ From Product MarketingChapter 13.4 - Zone Of ToleranceChapter 13.5 - Service RecoveryChapter 14 - Pricing Concepts For Capturing ValueChapter 14.1 - Profit OrientationChapter 14.3 - Price Elasticity Of DemandChapter 14.4 - Break-even Analysis And Decision MakingChapter 14.5 - CompetitionChapter 15 - Strategic Pricing Methods And TacticsChapter 15.1 - Considerations For Setting Price StrategiesChapter 15.3 - New Product Pricing StrategiesChapter 15.5 - Business Pricing Tactics And DiscountsChapter 15.6 - Legal And Ethical Aspects Of PricingChapter 16 - Supply Chain And Channel ManagementChapter 16.3 - Managing The Marketing Channel And Supply ChainChapter 16.4 - Making Information Flow Through Marketing ChannelsChapter 17 - Retailing And Omnichannel MarketingChapter 17.3 - Distribution IntensityChapter 17.4 - Identity Types Of RetailersChapter 17.6 - The Internet And Omnichannel RetailingChapter 18 - Integrated Marketing CommunicationChapter 18.2 - The Aida ModelChapter 18.3 - Channel Used In An Integrated Marketing Communication StrategyChapter 18.5 - Traditional MediaChapter 19 - Advertising, Public Relations And Sales PromotionsChapter 19.4 - Mass And Niche MediaChapter 19.6 - Elements Of A Public Relations ToolkitChapter 19.7 - Sales PromotionChapter 20 - Personal Selling And Sales PromotionChapter 20.2 - The Personal Selling ProcessChapter 20.3 - Managing The Sales ForceChapter 20.4 - Ethical And Legal Issues In Personal Selling
Sample Solutions for this Textbook
We offer sample solutions for MARKETING homework problems. See examples below:
Chapter 1, Problem 1MAReasons: Company P and Company C created a sustainable competitive advantages for themselves by way...4E frame consists of 4 important aspects namely excite the customers by way of providing various...Marketing ethics refers to specific ethical problems to the area of marketing and it includes...According to Person X the new store is focusing especially on adults for selling various fitness...Cereal K generally satisfies the psychological needs of the customers. The basic functional needs:...Business-to-business marketing refers to the process of selling and buying of goods and services...Globalization is the process of by which goods, capital, services or information and the ideas which...The segmentation methods that are suggested for a small entrepreneur selling gourmet chocolates are...
The aspects that an individual should be aware of a data warehouse to be more successful as a buyer...Features as a part of actual product: Design Durability Fit Quality Color Brand name Features as a...A product can be called as a new product if the product is new to the marketing world but this...The Home Depot provides the following services: Repair services Remodel services Installation...Given situation: Person X and his roommates are planning to start a pet grooming service to assist...Generally, the advantage of this type of cost-based pricing is that it’s comparatively easy to use...The marketing channel management is the process in which the company creates various marketing...Company R utilizes a selective distribution strategy. The selective distribution lies among the...Given strategy: A new IMC (Integrated Marketing Communications) strategy has been embarked by...Generally all the advertisement campaigns aims to achieve specific objectives like to persuade, to...According to Person X, perception of career in sales is changed a lot. Now he is thinking that...
More Editions of This Book
Corresponding editions of this textbook are also available below:
Marketing
2nd Edition
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Premium Content Card To Accompany Marketing
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