Operations Management
Operations Management
17th Edition
ISBN: 9781259142208
Author: CACHON, Gérard, Terwiesch, Christian
Publisher: Mcgraw-hill Education,
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Chapter 20, Problem 7CQ
Summary Introduction

To determine: Which category does latent needs fall in Kano model?

Introduction: Kano model is product development and customer satisfaction theory which was developed in 1980’s. The model classifies customer preference under five category.

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1A) Dissatisfaction is associated with regret, in the context of consumer behavior. True or False? 1B) Consumers will not feel post-purchase regret if they have no information about the alternatives not chosen. True False?
A6)  FinanceIn the hierarchy of needs there are five levels which answer below has it in the correct order. a.None of the above b.Personal needs, social needs, safety needs, self actualization needs, community needs c.Self actualization needs, personal needs, physiological needs, social needs, safety needs
10) An ad for Conesco's life insurance asks the question, "How do you plan on supporting your family after you pass away"? The ad shows a tombstone with a sign that offers the face of the stone as ad space. The ad is intended to appeal to which of the hierarchy of needs? Physiological needs Safety needs Social needs Self-actualisation needs
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