Operations Management
Operations Management
17th Edition
ISBN: 9781259142208
Author: CACHON, Gérard, Terwiesch, Christian
Publisher: Mcgraw-hill Education,
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Chapter 20, Problem 10CQ
Summary Introduction

To determine: Which of the options relates to product concept.

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Choose the best ANSWER 1-  What is the best need/benefit-oriented approach to defining a car?   Descriptions of a car's engine size and features   Outlining the warranty that comes with the car    Describing how it provides more efficient and reliable transportation    Showing the beautiful color and styling  2- What is the best way for TWU to define their "market" in a marketing sense?   the location of their buildings    current and potential students    the faculty and staff delivering the product    the mix of programs they offer  3-   Which of the following is not recommended for a marketing plan?   Communicate the plan to appropriate managers.    Once you have a good plan in place, do not change it for at least a year.    Marketing plans should be creative.    Use common sense.  4- Which of the following is not a current trend (described in book/class)?   Increasing consumer demands    Decreasing price sensitivity among consumers    Overall decrease in brand loyalty    Increasing…
Which of the following is the fourth step in the decision making process?   a.Identify decision criteria b.Allocating weight to each criteria c.Developing Alternatives d.Selecting Alternative
3. Which of the following approaches can be used to measure the performance on each attribute cannot be represented by quantifiable variables? A. Direct rating. B. Interval scale. C. Value functions. D. Bisection
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